Apparel 21

Learn how to automatically import your Apparel 21 commerce data into your Dotdigital account.

Private preview

Our Apparel 21 integration is currently in private preview and not available to all users.

Overview

Once you automatically import your Apparel 21 commerce data into your Dotdigital account, you can start to take advantage of our Commerce intelligence tools to enrich your marketing and customer engagement.

Features

The features of the Apparel 21 integration:

• Import your product catalog.
• Import your customers as contacts.
  

  When an email is available for the customer.

• Import your order data and link it with a customer or contact.
• New data is imported every 15 minutes.

Benefits

The benefits of the Apparel 21 integration:

• Understand and utilise customer data.
• Gain insights into your sales using our retail dashboard.
• Sort your customers using RFM analysis, and target your efforts where they are needed most to maximize ROI.
• Enable AI-powered product recommendations.
  

  To learn more, check out the articles:
  

  • Using the Retail dashboard
  • Understand RFM scoring and how to use it
  • Get started with Product recommendations

Before you start

Things you need to know:

• You must have an Apparel 21 account
• You must be able to provide access to the Apparel 21 API.
  

  To find out more, contact your Apparel 21 account manager.

Activate the integration

Contact us and ask about the integration to activate the Apparel 21 integration.