Account synchronisation in WooCommerce

Learn how to synchronise data between your Dotdigital account and WooCommerce store.


After successfully connecting your Dotdigital account to your WooCommerce store, you can begin synchronising your data.

Before you start

Things you need to know:

  • Check out The WooCommerce integration checklist to help track your progress.
  • Synchronisation of your WooCommerce customers' order histories and of your WooCommerce product catalogue requires Insight data and AccountInsight to be enabled on your account respectively.
    Speak to your Customer Success representative if you'd like to enable these.

Data synchronisation settings

To access your data synchronisation settings:

  1. In Dotdigital, go to Settings > WooCommerce.
  2. Go to the heading Connected store.

Data synchronisation

After connecting to your WooCommerce store, Data sync is automatically set to ON and synchronisation starts. Syncs take approximately five minutes, but your first syncs may take longer as they import all historic data. You can make your next sync start sooner by selecting SYNC NOW.

To disable synchronisation, select OFF.

Order synchronisation

Your WooCommerce customers' order histories are automatically synchronised upon installation. You can then segment upon contact order data and target your customers more effectively.

To learn more, check out the article Using Insight data for segmentation.

Product synchronisation

All of your visible products in WooCommerce automatically synchronise upon installation. This data gets synced to your AccountInsight Catalog_ collection, for example: catalog_YourWooCommerceStoreName_WooCommerce. You can use this with the EasyEditor's product block and product recommendation block.

To learn more, check out the article Using the Products block and Using the Last browsed product recommendation block.

Subscribers and customers synchronisation

Your subscribers and customers begin synchronising as soon as you choose which address books and programs to enrol them to using the WooCommerce store settings.

To learn more, check out the article Sync subscribers and customers to address books in WooCommerce.
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