eStar

Learn how to automatically import your eStar commerce data into your Dotdigital account.

Overview

Once you import your eStar data into Dotdigital, you can start to take advantage of our automation and commerce intelligence tools to enrich your marketing and customer engagement. The integration allows you to sync contact, product and order data.

Benefits

With your eStar commerce data syncing to Dotdigital, here are just some of the things you can do:

• More easily understand and utilise your customer data.
• Gain valuable insights into your sales using our retail dashboard.
• Segment your customers using RFM analysis, and target your efforts where they are needed most to maximise ROI.
• Enable AI-powered product recommendations.

To learn more, check out the articles:

• Retail dashboard
• RFM scoring and how to use it
• Get started with Product recommendations

Before you start

Things you need to know:

• Sync direction for your data is one-way, eStar to Dotdigital.
• If you want to implement Dotdigital abandoned carts on your eStar site, contact the eStar Client Support Team or your eStar Account Manager. You can share the following documentation with them to assist with the set up:
  
  • Setting up abandoned carts
  • Abandoned cart JSON breakdown
  To learn more about how to create an abandoned cart email, check out the article Create an abandoned cart email.

Activate the integration

To activate the eStar integration, you must contact us. We need to support the installation to make sure it’s correctly configured and works as expected.

Features

The features of the eStar integration:

• Syncs three data types:
  
  • Subscribed and non-subscribed contacts
  • Order data
  • Product catalog

Contact data

Your eStar contacts are synced into a Dotdigital address book called eStar Contacts. If you have chosen to sync both subscribed and non-subscribed contacts, you can use a segment based on the NEWSLETTER_SUBSCRIBE data field to differentiate between the two.

To learn more, check out the article Create a segment.

Address book selection

If you want your eStar subscribers to be added to a different address book on sync, you can discuss this with us during the integration setup. Alternatively, you could use an automated program to move contacts from the eStar subscribers address book to another address book of your choice. To learn more, check out the article Using programs to add contacts to address books and other programs.

The integration syncs the following contact details:

• Email
• First name
• Last name
• Full name

The integration also creates and syncs these custom data fields:

• BILLING_ADDRESS_1
• BILLING_ADDRESS_2
• BILLING_CITY
• BILLING_COMPANY
• BILLING_COUNTRY
• BILLING_POSTCODE
• BILLING_STATE
• BILLING_TELEPHONE
• CUSTOMER_ACTIVE
• CUSTOMER_ID
• CUSTOMER_TYPE
• CUSTOMER_USER_GROUP
• DOB
• NEWSLETTER_SUBSCRIBE*
• ON_CREDIT_HOLD

Unsubscribed contacts

*If a contact unsubscribes through eStar, the integration updates the NEWSLETTER_SUBSCRIBE data field in Dotdigital to NO. It does not add the contact to the Dotdigital account suppression list.

Product data

All current products held in your eStar catalog is synced to Dotdigital in an account-scoped insight data collection called catalog_estar.

The following attributes are synced for each product:

• sku
• status
• name
• price
• specialprice
• currency
• image_path
• brand
• url
• id

Order data

The integration syncs orders from eStar to Dotdigital into an insight data collection called orders. New orders are imported every 30 minutes, and order updates are synced to Dotdigital every two weeks.

If you want to sync order updates in real time, you must contact eStar for support to enable webhook events. There is an additional cost from eStar for this service.