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Crate an abandoned browse SMS

Send your contacts an abandoned browse SMS to remind them about the products they viewed but didn’t buy.

Bartlomiej Rekosiewicz avatar
Written by Bartlomiej Rekosiewicz
Updated over a week ago

Before you start

Things you need to know:

  • SMS messages are made up of segments, which must be a maximum of 160 characters, or 70 characters if you're using a non-Latin alphabet/character set. If you use a greater number of characters, your message flows into a second SMS segment, as indicated by the counter at the bottom right of the message editing window.

  • Adding elements like personalisation can vastly increase your character count. You can set a max number of segments to use per message to help protect your SMS spend.


Create an abandoned browse SMS campaign

  1. Go to to Campaigns > SMS/MMS

  2. Select NEW CAMPAIGN and configure it as you normally would.

  3. Select CAMPAIGN OPTIONS and set the following:

    • Send type - TRIGGERED

    • Split test - OFF

    • Links - Shorten

  4. Navigate to Personalize.

  5. Select Liquid markup and in the Liquid markup field, paste the below code to enable abandoned browse functionality.

    {% assign ProductPagesInsights = null %}
    {% assign webinsightdata = contact.insight.webinsight | sort:"Session_start" | reverse %}
    {% if webinsightdata.size == 0 %}
    {% assign webinsightdata = contact.insight.webinsights | sort:"Session_start" | reverse %}
    {% endif %}
    {% for record in webinsightdata %}
    {% assign pagesviewed = record.page_viewed %}
    {% assign ProductPagesInsights = pagesviewed | where_not: 'custom_page_values.product_sku', nil | distinct: 'custom_page_values' %}
    {% if ProductPagesInsights.size > 0 %}
    {% break %}
    {% endif %}
    {% endfor %}

  6. Complete your campaign with the remaining steps to finalize your abandoned browse SMS campaign.

  7. Review and test your campaign to ensure the abandoned browse functionality works as expected.

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