Dotdigital

This feature is in <b>Public preview</b> and may be subject to short notice changes or improvements.

The Dotdigital Tag API methods are client-side functions which send user interaction data to a server, ensuring consistent data capture for events such as page views, user logins, products browsed, and cart updates.

For joint customers of Dotdigital and Fresh Relevance, the Dotdigital Tag enables a single implementation which makes your tracking data available across both platforms.

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The Dotdigital Tag encompasses a number of methods, each of which correspond to a specific event type. Each event type has its own data schema.

For more detailed technical information, see our <a href="https://developer.dotdigital.com/docs/the-dotdigital-tag" rel="nofollow noopener noreferrer" target="_blank">Developer Hub</a>.

* Custom signals in Dotdigital are only available in our CXDP account package. Learn more in <a href="https://support.dotdigital.com/en/articles/11774511-use-signals-with-the-dotdigital-tag">Use signals with the Dotdigital Tag</a>.

**You can use this method to create order Insight records if you’re not otherwise syncing orders into Dotdigital. Learn more in <a href="https://support.dotdigital.com/en/articles/9298184-add-the-dotdigital-tag-to-your-website#h_2ee3f0ba9a">Add the Dotdigital Tag to your website: Advanced settings</a>.

The Dotdigital Tag APIs streamline event tracking and user identification for your site.

Event tracking with the Dotdigital Tag

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Event type	Method	Description
Page change	`window.ddg.track(data)`	Tracks page visits.
User identification	`window.ddg.identify({...})`	Identifies a user with specific attributes such as email, mobile number, and name.
Product browse	`window.ddg.productBrowse( {...} )`	Tracks product browsing events with detailed product information.
Product list	`window.ddg.productList({data})`	Tracks a list of products viewed by the contact.
Cart update	`window.ddg.cartUpdate({...})`	Updates cart information with detailed cart and product data.
Checkout	`window.ddg.checkout({...})`	Tracks checkout events. When used, the cart Insight data’s CartPhase in Dotdigital is set to ORDER_CHECKOUT .
Purchase complete	`window.ddg.purchaseComplete({...})`	Tracks purchase completion events. When used, the cart Insight data’s CartPhase in Dotdigital is set to ORDER_COMPLETE .**
Custom signal*	`window.ddg.signal("SignalName",{...})`	Sends custom event signals.

Event tracking with the Dotdigital Tag

Key tracking events