You can easily integrate your Content Management System (CMS) with Dotdigital to power personalisation and targeted communications. There are a number of Dotdigital scripts you can add to your website through your CMS, which allow you to collect and transfer data, and trigger certain actions, across both systems.
As long as your CMS provides the ability for you to add custom or third-party scripts to your site, you can integrate with Dotdigital.
If you have queries about how to add scripts to your site that are not covered by the documentation below, reach out to the Support team for your CMS.
For queries on Dotdigital scripts or features, you can contact us.
Here are the steps by step guides on how you can integrate with some of the most popular Content Management Systems:
Dotdigital scripts and tags
The Dotdigital Tag
The Dotdigital Tag is a simple way to enable a range of Dotdigital features on your site with one small code snippet.
You must configure the Tag first. Learn more in Add the Dotdigital Tag to your website.
You can use a single implementation of the Dotdigital Tag to track:
Website views
User identification
Products browsed
Cart updates
Purchase completions
Custom events, as defined by you
Custom events in Dotdigital are only available on our CXDP package.
You can also use the Tag to enable Dotdigital Chat.
Additional features
Signup forms
Allow new contacts to sign up, enter their data, opt-in to public preferences and lists, and provide consent information.
Surveys, pages, and forms
Capture leads, gather data and promote your products, services, or upcoming events. You can both embed a survey, page or form on your site, or add as a popup.
Popups can be one-click published and updates automatically made live when you use the Dotdigital Tag.
Chat
Communicate with customers and prospective customers in real-time using a Chat widget embedded directly on your website.