The Dotdigital Tag offers a more streamlined and future-proof way to track activity and events from your website.
If you’re currently using our legacy tracking scripts, you can migrate to the Dotdigital Tag to enable you to access the improved range of features that the Tag supports.
Use the Dotdigital Tag to power:
Web behavior tracking.
Abandoned cart and browse functionality.
Purchase complete tracking, with optional order Insight data creation.
Dotdigital Chat.
Extended functionality for survey and form popovers.
Custom events.
The Tag uses our updated methods for tracking website interactions and browsing behaviour.
Learn more in Dotdigital Tag API methods.
1. Identify your current scripts
The first step is to check which of our legacy scripts you’re currently using on your site.
These could be:
Web behavior tracking
Extended to include abandoned browse
Recording custom values
Abandoned cart
Dotdigital Chat
Site and ROI tracking
2. Replace legacy methods
Before you start
You must configure your Dotdigital Tag for the website domains you want to track.
Learn how in Add the Dotdigital Tag to your website.
Web behavior tracking
The legacy web behavior tracking script can be replaced in it’s entirety by the Dotdigital Tag.
The legacy WBT script looks something like this:
(function(w, d, u, t, o, c) {
w['dmtrackingobjectname'] = o;
c = d.createElement(t);
c.async = 1;
c.src = u;
t = d.getElementsByTagName(t)[0];
t.parentNode.insertBefore(c, t);
w[o] = w[o] || function() {
(w[o].q = w[o].q || []).push(arguments);
};
})(window, document, '//static.trackedweb.net/js/_dmptv4.js', 'script', 'dmPt');
// Initialize Dotdigital tracking
window.dmPt('create', 'DM-SAMPLE-01');
// Track page view or default event
window.dmPt('track');
This can be removed and replaced with the Dotdigital Tag:
<script src="https://r1.ddlnk.net/DM-1111111111-01/ddgtag
This Tag is an example only. You must use the Tag as generated in your Dotdigital account.
Abandoned cart and browse
To implement abandoned cart and browse with the Tag, you need to remove the legacy scripts, and add the new scripts using our updated tracking methods to all the relevant pages of your site. The additional scripts must be added after the Dotdigital Tag.
Learn how in Extend the Dotdigital Tag for abandoned cart and browse.
Custom values
The legacy method to track custom data allowed you to pass key-value pairs in a customised version of the WBT script.
With the Dotdigital Tag, you can instead implement custom event tracking for your site.
Learn how in Use events with the Dotdigital Tag.
Chat
If you’re using, or want to use, Dotdigital Chat, you can choose to include the Chat script when you configure the Dotdigital Tag.
Once the Tag is ready to be published on your site, you can remove the separate Chat script, if you’re using it already.
The Chat script looks something like this:
<script>
window._ddgChatConfig = {
apiSpace: '1a2abc34-ab12-1a2b-ad2a-1234ab56c789',
urlBase: 'https://webchat.dotdigital.com'
};
(function(d, s, id){
var js, cjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) {return;}
js = d.createElement(s); js.id = id;
js.src = 'https://webchat.dotdigital.com/widget/bootstrap.js';
cjs.parentNode.insertBefore(js, cjs);
}(document, 'script', 'ddg-chat-widget'));
</script>
Site and ROI
The Dotdigital Tag doesn’t directly include the site and ROI tracking scripts and features, as these have been superseded by web behavior tracking and Advanced revenue attribution, which allow for more detailed data to be passed into Dotdigital to be used in reporting, automation, segmentation, personalisation and more.
If you want to make use of these more up-to-date features, then you can remove the site and ROI scripts and deploy the Tag. If you aren’t already passing order data into Dotdigital in any other way, you can configure the Tag to create order Insight data from tracked purchaseComplete events.
Otherwise, you can retain the site and ROI tracking scripts alongside the Dotdigital Tag.
Learn more about Direct and Advanced revenue attribution models in Revenue attribution.