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Review tools for email campaigns: the Utilities menu
Review tools for email campaigns: the Utilities menu

EasyEditor's Utilities menu has a number of tools to help you review your campaign.

Laura Russell avatar
Written by Laura Russell
Updated over a year ago

The Utilities menu lets you manage your campaign styles, check your spam score, statistics, and links. You can also restore a previous version of your campaign or edit the HTML source code.

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Manage all styles

This option allows you to edit the styles for a number of campaign elements:

  • Paragraph styles. Learn more.

  • Button styles.
    Set font, size, colour, and alignment for button text. Manage colour, alignment, padding, and minimum width of buttons, and control colour, width, and radius for button borders.

  • RSS feed styles.
    Set text styles for:

    • RSS title

    • RSS title with link

    • RSS summary

    • RSS link

  • App block styles.
    Manage text styles for headings, links and paragraph text inside App blocks.

Spam check

Once you're happy with your campaign design, you should check your campaign using the Spam check option.

This passes your campaign through a spam filter and assigns a score relating to the number of elements in a campaign which could be viewed as spam.

Our spam check function is provided by a third-party anti-spam platform called SpamAssassin. It performs a list of tests on email messages with which it applies scores and determines if emails are spam or not.

A new window opens to display the results. Select Show minor points to display further detail about those points. This allows you to see how certain text within your campaign has scored and make any necessary edits.

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Show stats

Select Stats to display a list of campaign statistics. This provides key information about the content of your campaign, like how many words you've used, how many links, how many images, and the overall height and width of your campaign.

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Links

Select the Links option to display a list of links in use in your campaign.

Select the Preview icon in the Links window to automatically scroll the campaign to the selected link and highlight it with a red outline. From the Links window, you can select an external URL to test it, as well as edit links by selecting the Edit icon.

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Hidden links

Sometimes you might preview a link which does not seem to appear in the campaign. What might have happened, if you are working from a copied campaign or template, is that a content element has only been partially removed, leaving behind an embedded link in the campaign code. To remove such links, you can select Utilities > Edit source, then use CTRL + F (Cmd + F on Mac) to search the code for the URL, and remove it this way.

Restore

When you save your campaign, or when an autosave is made — which EasyEditor does one minute after any change — a copy is kept for some time after it's been created. These previous campaign versions can be retrieved and loaded back into EasyEditor.

To do this, select Restore to open the Restore a previous version window. Expand the Select a version drop-down menu to view all of the earlier versions that are stored for the campaign. Autosaves are indicated in brackets.

To restore a previous version, select the save time from the drop-down list. A preview of the selected version appears in the window. If you’re happy to restore this version to the editor, select RESTORE.

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If your campaign content uses split testing, you can select which split test version you want to restore using the Select split test checkboxes.

Maximum age of previous versions

Previous versions of campaign content are stored for a maximum of 60 days, after which they're deleted.

Edit the source code

To edit the source code for the entire email campaign, select Edit source.

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Learn more in Edit the source code of an email campaign.

You can also edit the code of individual text-based building blocks. To learn how, check out Edit the HTML of a building block.

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