Whether you create a multilingual campaign or tailor a message for a specific audience, WinstonAI helps you localise your content directly within the EasyEditor.
You can translate:
Entire email campaigns as part of the content creation process
Individual content blocks directly in EasyEditor
Before you start
Things you need to know:
You must have WinstonAI permissions.
WinstonAI is powered by Microsoft Azure’s OpenAI service (ChatGPT). Please note that translations may occasionally be inaccurate, so always review the content before use.
WinstonAI translates the last saved version of your campaign. Save your latest changes in EasyEditor before using the translation tool.
Translate entire campaign
How it works:
Translated | Notes |
Subject line | Translated automatically. |
Split test variants | All variants are translated automatically. |
Not translated |
|
Dynamic content blocks | WinstonAI skips them during campaign translation |
Product and recommendation blocks | These pull from your catalog. Make sure the correct catalog is selected for translated campaigns. |
Abandoned cart and browse blocks | These use Insight data and match the language of the website the user visited. |
Links | Translated campaigns include the original links. You must update them if needed. |
To translate an entire campaign:
Create or edit an email campaign in EasyEditor.Learn how in Create, build, and send an email campaign.
Save your changes to ensure WinstonAI translates the latest version of your campaign.
On the EasyEditor toolbar, select the WinstonAI icon and select Translate campaign.
Choose a language from the list and select TRANSLATE.
WinstonAI translates your campaign and creates a new version in the same folder as the original.
The translated campaign has the same name as the original, followed by the full language name in your account language and the native language, for example, Spring Sale (French–Français).
A link to the translated campaign opens in a new tab, where you can continue editing or send it.
Repeat this process to translate your campaign into additional languages.
Each translated campaign is a separate campaign with its own campaign ID.
Translate individual blocks
How it works:
Supported | Notes |
Standard text blocks | Only plain text blocks are translated. |
Not supported |
|
Product and recommendation blocks | These pull content from your catalog. AI translation is not available. |
Text and image blocks | AI translation is not available for these block types. |
Buttons | AI translation is not available for buttons. |
To translate a block:
Create a new email campaign or open an existing one in EasyEditor.
Select a text block in your campaign.
Make and save your changes to the text block you want to translate.
In the block header, select the WinstonAI icon and select Translate text.
Choose a language from the list and select TRANSLATE.
WinstonAI translates the block’s content and displays the result.Select Copy, then paste the translation into your block.
Supported languages
WinstonAI can translate your content into the following 39 languages:
Afrikaans
Arabic
Bengali
Bulgarian
Cambodian
Chinese (simplified)
Chinese (traditional)
Croatian
Czech
Danish
Dutch
English (American)
English (British)
Finnish
French
German
Greek
Hebrew
Hindi
Hungarian
Indonesian
Italian
Japanese
Korean
Malay
Norwegian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Slovenian
Spanish
Spanish (Latin American)
Swedish
Thai
Turkish
Vietnamese