The product a contact last browsed can be identified because we extended our web behavior tracking script. Because of the extended script and its support of custom values, you can create programs that contain rules based on what your contacts have previously browsed.
Before you start
Things you need to know:
Read our Introduction to abandoned browse article before continuing, so you know what’s required.
Use WebInsight data in a program node
You can add an abandoned browse WebInsight data collection to your program by going to the Automation area (Email > Automation > All programs).
Here’s an example of a rule you can create:
If you do not have order data stored in your account, you can exclude contacts using WebInsight data. This is based on the page title of your order success page and the session start date.
Once you create a rule, you can build a basic program path like this one: