Contact data field personalisation
This can be used to insert values such as a contact's name, or their account manager, or their current point balance in the:
subject line of an email
from name of an email
HTML contents of an email
plain text contents of an email
contents of a survey, page, or form
Read more about contact data field personalisation.
Dynamic content
Dynamic content can only be used with emails. It isn't compatible with Surveys, pages, and forms.
Dynamic content can be used to show different bits of content depending on a contact's data fields. This could be used to show different content for customers with different local stores; or to show different services to customers on different service packages; or to show different suggested merchandise based on a contact's age and gender.
Dynamic rules can be applied to the:
subject line of an email
from name of an email
HTML contents of an email
Read more about dynamic content.
External dynamic content
External dynamic content can only be used with emails. It isn't compatible with Surveys, pages, and forms..
If external dynamic content is enabled on your account, it enables you to provide campaign content through a URL endpoint.
You can pass data to your URL by attaching an email address or contact data fields to the query string, allowing you to use your own web server to provide personalisation for each contact.
External dynamic content can be used in the:
HTML content of an email
plain text content of an email
Read more about external dynamic content.
Scripted content (Liquid)
If enabled on your account, you can use the Liquid scripting language to personalise your content. With this feature you can display content, and make logical decisions on it, based on:
contact data fields
list membership
behavioural information
Insight data stored against a contact (such as purchase history, or web browsing behaviour)
Insight data stored against an account (such as catalogue data, or store information)
Using Liquid, you can:
output the contents of stored data values
make logical decisions about what content to display
perform functions on the stored data values
loop through content such as Insight data or list membership
Scripted content can be applied to the:
HTML contents of an email
contents of a landing page
Read more about Liquid personalisation.
Personalised send decisions and timings
The above sections cover how you can personalise the content of your landing pages and emails based on contact data - but that's not the only way you can personalise the marketing that your contacts engage with.
Send time optimisation, segmentation, and targeting through automation can all lead to a personalised, more relevant experience.