Email campaigns overview

An email campaign is an email that you create, store, and send from your account.

Henry Huish avatar
Written by Henry Huish
Updated over a week ago

After creating an email campaign, you can perform the following actions:

  • Preview your campaign to see how it looks on different devices.

  • Test send your campaign to see how it will look in different email clients and different devices.
    Alternatively, you can pay for an inbox and spam filter test for an extensive set of results.

  • Track your campaign to see how it performs after it's been sent.

  • Send your campaign to different lists or segments.

Types of email campaigns

You can create the following two types of email campaigns:

Standard campaign

A standard campaign is sent manually, either immediately or scheduled for a later time.

A standard campaign is the only type of campaign that can be sent as a split test (also known as A/B testing).

Triggered campaign

A triggered campaign is sent automatically when an action or certain criteria is met, for example:

If you'd like to automatically send one of your standard campaigns, you can change its type from standard to triggered.

Personalise content in email campaigns

We offer the following options for sending personalised content to contacts:

  • Dynamic content: Displays personalised content for contacts depending on the values of their contact data fields.

  • External dynamic content: Displays personalised content that's served from an external server.

  • Liquid: Displays personalised content, using a subset of Liquid markup language.

Sending email campaigns in different languages

As well as our default character encoding of Unicode (UTF-8), which is best for Latin-based characters, we also offer character encodings that support other languages.

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