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Get started with email

Create customised, targeted, and personalised email communications that feel relevant and tailored to each of your recipients.

Laura Russell avatar
Written by Laura Russell
Updated over a week ago

Email is one of the most effective channels you have to communicate with your contacts.

From the very first steps of creating and designing a campaign, through to automation, tracking and reporting, Dotdigital has all the tools you need to really make the most of email.

Let’s get started.

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Types of email campaign

You can create the following two types of email campaigns:

Standard campaign

A standard campaign is sent manually, either immediately or scheduled for a later time. A standard campaign is the only type of campaign that can be sent as a split test (also known as A/B testing).

Triggered campaign

A triggered campaign is sent automatically when an action or certain criteria is met, for example, an auto-responder sent when contacts reply to one of your campaigns, or an email sent through an automated program when contacts reach the relevant program node.

Where to go from here

There’s a huge range of things you can do with email, so much so that at first all of these options can be a little overwhelming. To help, we’ve picked out the key first tasks you need to complete to start getting the best out of your marketing emails.

  • Email basics: Create, build and send
    Learn how to select a template, create and test your campaign and get it on its way to the contacts of your choice.

  • Design a campaign with EasyEditor
    Explore the different design options offered by EasyEditor to enhance your campaigns.

  • Send options for email
    Gone are the days of firing out an email to your entire marketing list at once — make sure your communications are reaching the right audience at the right time.

  • Automation features
    Your time is precious and valuable — make the most of it by letting automation take care of some of that workload.

  • Email reports
    To understand what’s working and what can be improved, you need to know how your emails are performing once they reach your contacts’ inboxes.

Do more with email

In the section above, we’ve covered the fundamentals of email. Once you’re comfortable with the basics, you might want to get creative with some of our more complex features, such as:

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