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Email client breakdown report

View a breakdown of the email clients your contacts used to open your campaign.

Written by Gareth Burroughes
Updated this week

The Email client breakdown report shows which email clients and devices your contacts used to open your campaign. It provides a visual overview of overall usage and lets you drill down into individual clients and versions.

To view a full breakdown of email client usage for the entire send, hover over this tile and select View more.

Or, expand the MORE REPORTS drop-down menu and select Email client breakdown.


Use the Email client breakdown report

The first chart the report is a pie chart of email client usage for the contacts who opened the campaign. This gives you a visual overview of the most popular clients for your contacts.

You can drill down on individual email clients to see what versions of the client your contacts are using. Select the bar for the email client in the horizontal bar chart underneath the pie chart.

Specific email clients

Here's an overview of how different email clients and devices interact with our reporting system, so you can better understand email opens and client behaviors.

Google Cache

On your report, you might see a percentage for Chrome and for Google Cache. Here’s how they differ.

  • Google Cache
    Client uses Google software, for example, the Gmail app on Android or iOS, and in most cases, the Gmail web application, to view the email. Google then intercepts all image requests and routes them through its cache.

  • Chrome
    The contact opens the email in the Google Chrome browser and isn't necessarily associated with a Gmail address, for example, when viewing your BT email in Chrome.

Apple

Apple’s iOS15 update introduced privacy changes that ensure anonymity on iOS devices. This means that open rates may be inaccurate.

Our reporting system identifies the device type based on the operating system. The Apple category includes Apple devices that don't provide enough information to determine the specific model. If we can identify the Apple device, it is listed in its own section.

  • Apple
    Client uses an Apple device to open the campaign.

  • iPhone
    Client uses an iPhone to open the campaign.

  • Apple Mail
    Client uses the Apple Mail app to open the campaign.

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