Best sellers is a non-personalised recommendation type. You can use filters in the recommendation builder to refine the product list and align it with your campaign goals. For example, you could show best selling female running shoes under £100.
Before you start
Things you need to know:
This recommendation can generate a total of 10 results.
Ensure that your product catalog is accurately synced with Dotdigital to help the system process real-time data efficiently.
Create a Best sellers product recommendation
Go to Content > Products > Recommendations.
Select CREATE RECOMMENDATION.
Hover over the Best sellers tile, and select SELECT.
Dependencies
To use Best sellers, you should review the Insight data dependencies for this type of recommendation.
You must also ensure the following:
You have synced data to your account.
You have orders for products in your catalogue.
Products have a price greater than zero.
Your product datasets are up-to-date and representative of the current inventory.
Your product catalogue is accurately synced with Dotdigital.
Data used when building a recommendation
Best sellers recommendations are built from your entire Insight data collection. However, the builder applies a weighting curve to ensure that recommendations remain relevant over time.
The Best sellers recommendation doesn't support filtering for the newest products. To promote newly arrived products, use the New in store recommendation type, or configure a custom category recommendation that updates periodically.
Troubleshoot display issues and customization
Group-level configurations: Update settings to recommend parent products instead of grouped items to avoid exclusions caused by variants.
Testing: After making adjustments, test your email campaigns to confirm the expected products appear.