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Change the product unique identifier
Change the product unique identifier

Your products have a unique product identifier which we use to differentiate between them, and to link to any associated order data.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

By default, product recommendations uniquely identify your products by combining two fields: the product name and the SKU. In most cases, this is a reliable default configuration, as it makes sure product recommendations work even if you don't have a unique SKU for every product.

Change the unique product identifier for products in a catalog

  1. Go to Content > Products > Catalogs.

  2. Select Properties for the catalog you want to edit.

  3. From the side panel, under the heading Product recommendation settings, expand the Unique product identifier drop-down menu, then choose the configuration option you want to use


  4. Select APPLY.

Are you sure?

If you are unsure whether changing this configuration will give you the results you want, please contact our Support team for advice.

Understand the configuration options

The field options available show what is typically available in both your catalog and order data, so we can reliably link both these data sets together.

Unique product identifier


Name + SKU (default)

Best for most cases. Flexible with imperfect product data, such as missing or duplicate SKUs.


Works if all products have a unique SKU. This setting is more restrictive but does allow for flexibility, such as changing product names and maintaining their link to their orders.


If no SKU is present and product names are the only possible identifier.

Refresh your product recommendations

After you change your unique product identifier, you must refresh your product recommendations to reflect the change.

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