SMS/MMS reports show how your campaigns are performing across delivery, engagement, and revenue. Use them to track key metrics like delivery rates, click-throughs, conversions, and revenue per campaign. You can also view skipped sends, split test results, and export your data for deeper analysis.

View SMS/MMS reports

Go to Analytics > Reports.
Expand the MORE REPORTS drop-down menu and select SMS/MMS.

The Campaign sends tab shows performance metrics for all SMS/MMS campaigns you've sent.

The table includes the following columns:

Last date sent
Date created
Date modified
Last modified by
ID
Campaign
Campaign type (Standard/Triggered)
Channel (SMS/MMS)
Sends
SMS segments
Delivered
% delivered
Clicks
Unique clickers
% unique clickers
Revenue
Assisted revenue
Revenue/recipient
Orders
Assisted orders
Conversion rate
Bounces
% bounces
Unsubscribes
% unsubscribes
Skipped

Unsubscribes are attributed to the last SMS/MMS campaign sent to a contact before they unsubscribed.

To export the table, select EXPORT. Learn more in the Export SMS/MMS report data section.

Sort the SMS/MMS reports table

Select any column header to sort the table by that metric. Select the same header again to switch between ascending and descending order.

Filter SMS/MMS campaigns

Refine the SMS and MMS reports table using the filters in the Filters side panel.

Select FILTER to open the Filters side panel.
Configure your filters.
Select APPLY.

After you apply filters, select a campaign name in the table to open its detailed report.

Date range

Select PREDEFINED or CUSTOM to view campaigns within a specific period.

PREDEFINED
Expand the drop-down menu and choose a preset, such as Last 30 days or Last month.
CUSTOM
Set your own start and end dates, from 23 March 2025 onwards.
SMS and MMS reporting data is available from 23 March 2025 onwards. If you select a date range that starts before this date, no filtered results appear. To view older campaign data, select All time under Data to show.

Include

Choose which campaigns appear in the table:

Campaigns sent in date range: shows campaigns sent during the selected period.
Campaigns with activity in date range: shows campaigns that had activity, such as clicks, conversions, or unsubscribes, during the selected period.

Data to show

Choose the time period the table reflects:

All time: shows lifetime data for each campaign, regardless of the selected date range.
Date range: shows only data from activity that occurred within the selected date range.

Campaign type

Expand the drop-down menu and filter the table by campaign type:

Standard
Triggered
Standard and triggered

Channel

Expand the drop-down menu and choose which message types to include:

SMS
MMS
SMS and MMS

Understand the SMS/MMS campaign report

Select a campaign in the Campaign sends tab to open its detailed report. Each report includes a visual preview, performance tiles, and delivery information.

SMS/MMS preview

The top of the report shows a preview of your campaign. Select the preview to switch between portrait and landscape modes.

Overview

The Overview section shows the following metrics:

Revenue
Unique sends
Unique deliveries
Pending
Soft bounces
Hard bounces
Deleted
Unsubscribes
Unsubscribes are attributed to the last SMS/MMS campaign sent to a contact before they unsubscribed.

Delivery details

The Delivery details section groups contacts into five tabs by delivery status:

Field	Description
Delivered	Contacts who received your message.
Pending	The message is with the network but hasn't been delivered yet. The contact's phone might be switched off.
Soft bounces	The message didn't deliver before the allowed delivery time expired. Networks typically retry delivery for two to three days.
Hard bounces	The message failed to deliver. Possible reasons: - The number isn't correct. - The number is no longer active. - Some smartphones only allow delivery from known numbers. - Older devices may have a full inbox. Contacts are automatically suppressed after three hard bounces. Learn how to turn this off in Turn off SMS hard bounce automatic suppression.
Deleted	Mobile numbers that a network has deleted.

Split test campaign report

After you send a split test, view the campaign report to see how each variant performed.

View a campaign report

Go to Analytics > Reports.
Expand the MORE REPORTS drop-down menu and select SMS/MMS.
Select the campaign name.

The report has the following controls:

ALL VARIANTS
Switch between individual campaign versions.
SPLIT TEST REPORT
View the Percentage metrics and All metrics tables for all variants side by side. Select EXPORT CSV to download the report data.
SHOW LOSING SPLITS
Show results for the non-winning variants. Available only for Test then send winner split tests.
VIEW DESIGN
Open a preview of the selected campaign variant.

Learn more in Send a split test SMS campaign.

SMS skipped report

Some contacts can be skipped during a campaign send and not receive your message. For example, personalisation for a contact with a long first name can push a campaign over its maximum segment count.

Learn more in Set max SMS segments.

To view the SMS skipped report:

Go to Analytics > Reports
Expand the MORE REPORTS drop-down menu and select SMS/MMS.
To open the report, select the SMS campaign name.
Expand the MORE REPORTS drop-down menu and select SMS skipped.

The report shows which contacts were skipped during the campaign send and the reason for each skip.

SMS skipped reasons

A contact can be skipped from a campaign send for the following reasons:

Reason	Details
SkippedNoContent	The campaign has no content.
SkippedHypersonalization	Liquid markup in the campaign couldn't render for the contact.
FailedHypersonalization	Liquid markup took too long to render.
ContentTooLong	The campaign exceeds the maximum number of SMS segments set, or is longer than 2,000 characters. Learn more in Set max SMS segments.

Export SMS/MMS report data

Export the SMS/MMS reports table as a CSV file. You can choose how the data is structured and which columns to include.

Select EXPORT CSV.
Choose how to structure the data:
- Totals for date range - exports aggregated metrics for all campaigns currently shown.
- Daily breakdown - exports daily metrics for the selected date range.
Choose which columns to include:
1. All columns OR visible columns
2. Total stats OR a daily breakdown
Select CONTINUE.
In the Exports page, select DOWNLOAD to save your file.

If you don't want to export the file at the current time, you can do so at any point in the 30 days from the date of export. To do this: