Our SMS campaign reports let you keep track of what’s working well and where you may want to make changes.
View an SMS campaign report
Go to Analytics > Reports
Expand the MORE REPORTS drop-down menu and select SMS.
On the SMS reports page, the Campaign sends tab displays a table of metrics showing your campaigns’ performance.
The SMS report table shows:
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For a more detailed report, select a campaign name.
Understand the SMS campaign report
The SMS campaign report is divided into three sections:
At the top of the report, there's a visual preview of your SMS. Select the preview to view your SMS in portrait or landscape view.
To the right of the SMS preview, the overview is a summary of your SMS campaign's performance.
The overview tiles show these metrics:
Under the heading Delivery details, five tabs categorise your contacts by delivery status:
Your message has been successfully sent and delivered to these contacts.
Your message has been sent and is with the network, but it hasn't yet been possible to deliver it -- the contact's phone might be switched off.
The message wasn’t delivered because the time allowed for message delivery expired. A network allows for a certain amount of time when attempting to deliver a message to a contact's phone, and whilst this differs between networks, it is usually between two to three days.
Your message has failed to deliver. There are several reasons why this might happen:
After three hard bounces, we automatically suppress the contact, so you don't send to them again.
Learn how to turn off automatic suppression in Turn off SMS hard bounce automatic suppression.
Mobile numbers that have been deleted by a network.