SMS report

Understanding how your SMS campaigns are performing is critical to your marketing success.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated yesterday

Our SMS campaign reports let you keep track of what’s working well and where you may want to make changes.

View an SMS campaign report

  1. Go to Analytics > Reports

  2. Expand the MORE REPORTS drop-down menu and select SMS.

    On the SMS reports page, the Campaign sends tab displays a table of metrics showing your campaigns’ performance.

    The SMS report table shows:

    • Last sent

    • Campaign name

    • Click-to-delivered rate

    • Conversion rate

    • Direct orders

    • Assisted orders

    • Last modified by

    • Revenue

    • Assisted revenue

    • Total segments

    • Total clicks

    • Total delivered

    • Total sent

    • Type

    • Unique clickers

  3. For a more detailed report, select a campaign name.

Understand the SMS campaign report

The SMS campaign report is divided into three sections:

SMS preview

At the top of the report, there's a visual preview of your SMS. Select the preview to view your SMS in portrait or landscape view.


To the right of the SMS preview, the overview is a summary of your SMS campaign's performance.

The overview tiles show these metrics:

  • Revenue

  • Unique sends

  • Unique deliveries

  • Pending

  • Soft bounces

  • Hard bounced

  • Deleted

Delivery details

Under the heading Delivery details, five tabs categorise your contacts by delivery status:




Your message has been successfully sent and delivered to these contacts.


Your message has been sent and is with the network, but it hasn't yet been possible to deliver it -- the contact's phone might be switched off.

Soft bounces

The message wasn’t delivered because the time allowed for message delivery expired. A network allows for a certain amount of time when attempting to deliver a message to a contact's phone, and whilst this differs between networks, it is usually between two to three days.

Hard bounces

Your message has failed to deliver. There are several reasons why this might happen:

  • The number isn't correct.

  • Mobile networks report this number is no longer active.

  • Some smartphones only allow the delivery of messages from known numbers.

  • Older devices can have an inbox storage limit that might be at capacity.

After three hard bounces, we automatically suppress the contact, so you don't send to them again.

Learn how to turn off automatic suppression in Turn off SMS hard bounce automatic suppression.


Mobile numbers that have been deleted by a network.

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