Our SMS campaign reports let you keep track of what’s working well and where you may want to make changes.
View an SMS campaign report
Go to Analytics > Reports
Expand the MORE REPORTS drop-down menu and select SMS.
On the SMS reports page, the Campaign sends tab displays a table of metrics showing your campaigns’ performance.
The SMS report table shows:Last sent
Campaign name
Click-to-delivered rate
Conversion rate
Direct orders
Assisted orders
Last modified by
Revenue
Assisted revenue
Total segments
Total clicks
Total delivered
Total sent
Type
Unique clickers
For a more detailed report, select a campaign name.
Understand the SMS campaign report
The SMS campaign report is divided into three sections:
SMS preview
At the top of the report, there's a visual preview of your SMS. Select the preview to view your SMS in portrait or landscape view.
Overview
To the right of the SMS preview, the overview is a summary of your SMS campaign's performance.
The overview tiles show these metrics:
Revenue
Unique sends
Unique deliveries
Pending
Soft bounces
Hard bounced
Deleted
Delivery details
Under the heading Delivery details, five tabs categorise your contacts by delivery status:
Field | Description |
Delivered | Your message has been successfully sent and delivered to these contacts. |
Pending | Your message has been sent and is with the network, but it hasn't yet been possible to deliver it -- the contact's phone might be switched off. |
Soft bounces | The message wasn’t delivered because the time allowed for message delivery expired. A network allows for a certain amount of time when attempting to deliver a message to a contact's phone, and whilst this differs between networks, it is usually between two to three days. |
Hard bounces | Your message has failed to deliver. There are several reasons why this might happen:
After three hard bounces, we automatically suppress the contact, so you don't send to them again.
Learn how to turn off automatic suppression in Turn off SMS hard bounce automatic suppression. |
Deleted | Mobile numbers that have been deleted by a network. |
SMS skipped report
Sometimes your SMS campaign might intentionally skip certain contacts and not send to them. For example, SMS personalisation for a contact with a long first name can cause the SMS campaign to exceed the maximum number of segments for the send. Learn more in Set max SMS segments.
To view the SMS skipped report:
Go to Analytics > Reports
Expand the MORE REPORTS drop-down menu and select SMS.
To open the report, select the SMS campaign name.
Expand the MORE REPORTS drop-down menu and select SMS skipped.
The report shows the contacts that were skipped in campaign’s send and the reasons for each skip.
SMS skipped reasons
These are the potential reasons a contact can be skipped in an SMS campaign send:
Reason | Details |
| The SMS campaign is empty. |
| skipcontact Liquid markup was added to the SMS campaign, which caused the send to skip certain contacts. |
| Liquid markup took too long to load. |
| The SMS campaign was longer than the Max SMS Segments set or longer than 2000 characters. Learn more in Set max SMS segments. |