WinstonAI: SMS and MMS change tone

Adjust the tone of your SMS and MMS campaigns for your target audience with WinstonAI.

Henry Huish avatar
Written by Henry Huish
Updated over a week ago

Sending well-written SMS and MMS campaigns to your contacts is an excellent way to increase engagement and improve your business’s reputation. WinstonAI, can analyse your SMS and MMS messages and change their tone using a range of writing styles for you to choose from.

Before you start

Things you need to know:

  • WinstonAI is an artificial intelligence tool powered by Microsoft Azure’s OpenAI service and ChatGPT, and it might produce incorrect responses. It is crucial to examine any suggestions provided by WinstonAI thoroughly before making changes to your SMS and MMS campaigns.

  • WinstonAI runs against a model in Azure that's specific to Dotdigital. The model discards all information after providing feedback on your campaign.

  • Based on a fair usage policy, we ask you to use WinstonAI responsibly. Maximum 200 requests per account every 24 hours.

  • WinstonAI can provide suggestions for any language. However, all feedback and instructions are given in the language associated with your account.

Change the tone of an SMS or MMS campaign

To change the tone of your SMS or MMS campaign with WinstonAI:

  1. On the Content page for your SMS or MMS campaign, select your Message.

  2. Select the WinstonAI icon, then select Change tone.

  3. Select one or two of the style choices and wait for WinstonAI to create a suggestion.

  4. Select USE to replace your original message with WinstonAI’s suggestion, or select COPY to copy WinstonAI’s suggestion to your clipboard, and paste it back into your message or somewhere else.

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