With the global popularity of the TikTok social media platform, you want to make sure that you can easily incorporate your captured leads into your wider marketing efforts.
With the Dotdigital integration for TikTok Lead Forms, you can:
choose which ad accounts and forms to sync contacts for.
select which Dotdigital list to sync leads to.
map form fields in TikTok to standard or custom data fields in Dotdigital.
import consent data for leads as consentInsight.
enrol contacts into automated programs to send tailored communications.
Set up the integration
Before you start
You must have:
access to a TikTok Business Ad account.
created at least one lead gen form in TikTok.
the correct permissions in Dotdigital to access integrations.
Learn more in Restrict and grant user access permissions.
1. Connect your TikTok account to Dotdigital
In Dotdigital, go to Connect > Integrations.
Select Self-serve, then for TikTok Lead Forms select ADD.
Read the integration information, then select NEXT.
Under TikTok authentication, select NEW AUTHENTICATION.
Enter the credentials for your TikTok account and select SAVE, then select NEXT.
2. Configure integration settings
For Choose your TikTok Ads account, expand the drop-down menu and select the ad account you want to sync leads for, then select NEXT.
For Choose TikTok Lead Form, expand the Choose form drop-down menu and select the lead gen form you want to sync leads from, then select NEXT.
Expand the Dotdigital list drop-down menu and select the list in Dotdigital that you want TikTok leads to be added to. Select NEXT.
Optionally, expand the Program drop-down menu and select the Dotdigital program you want to enrol TikTok leads on.
You can leave this field blank if you want to. You can edit the integration settings later to add a program enrolment at another time. Learn more in the section Manage the integration.
On the Map TikTok data fields page, expand the drop-down menus to select the Dotdigital contact data fields you want to map, along with the corresponding TikTok fields.
Only the TikTok fields used in the linked lead form are available to select.
To delete a mapping, select the Delete icon for that row.To add another mapping, select ADD A NEW MAPPING.
When you have mapped all the fields you want, select NEXT.
For Sync consent data, expand the Import consent data drop-down menu and choose from:
Yes
Select NEXT, then select the TikTok form fields that contains your consent data.
You can select multiple fields if you need to.No
Learn more about consentInsight data in Record consent for your contacts.
Select FINISH.
Manage the integration
Once you have installed and configured the integration, to make any changes go to Connect and then under Installed integrations and extensions select the TikTok Lead Forms tile.
From here, you can change the authorisation details for the integration, edit the settings for data mappings and list and program enrolments, or disable or delete the integration.
