Learn how to add the Contact scoring feature to your Dotdigital account.
Overview
Contact scoring gives you a way to score and rank your contacts based on two key metrics, scored between 0-100:
- Engagement - scored on contacts' interaction and behaviours, such as campaign opens, link clicks, and visits to your website
- Suitability - scored on contacts' profile information, such as their job title, industry sector, and location
These metrics combine to produce a third metric - an overall contact score.
To use Contact scoring, you first need to add it to your account.
Before you start
Things you need to know:
- Contact scoring is included in the Amplify plan. To otherwise access Contact scoring, you can either upgrade your plan or purchase Contact scoring as an additional feature.
To check which plan you're on, go to Settings ( ⋮ ) > Account. This will take you to the Usage tab, which contains your plan's name.
- Only account owners or users with the Can manage account permission enabled can add features to an account. If you're neither, then you need to speak to a team member who does have the required permission.
Add Contact scoring
The way the feature is added and charged for may differ depending upon your account's region.
| Region | How it's added |
| Europe (region 1) |
Click on Contacts > Contact scoring and follow the in-app instructions.* |
| North America (region 2) |
|
| Asia Pacific (region 3) |
|
*If your account is in Europe (region 1) and you don’t see the option to purchase Contact scoring in-app, then contact your Customer Success representative or fill out this request form, making sure that you specify Account Management as the query type.