The Most engaged report displays a list of recipients who meet a certain minimum engagement with your campaign based on opens and clicks, which provides you with an instant view of your most engaged contacts.
Deleted contacts
Note that any contacts in the report who have been deleted since the campaign send are denoted as Deleted contact (apart from deleted suppressed contacts whose email addresses are retained in order to maintain the suppression).
Use the Most engaged report
The defaults are set to a minimum number of 3 opens and 1 click. You can change these parameters by simply overwriting them in the boxes.
Select SUBMIT, and the screen refreshes with the recipients who meet this criterion.
Filter by recipient statuses
You can filter the list by excluding recipients with statuses of 'hard bounced', 'soft bounced' and/or 'unsubscribed'.
View more data about opens and clicks
Select either the Opens or Clicks icon to view the following extra data:
Date and time of each open or click
URL of the link (clicks only)
IP address of the recipient
User-agent of the recipient
Additional actions
You can also:
Select Display to change the view of the report
Filter the report by list, segment, split test variation, or dynamic content variation
Export the report - this report provides the additional option to export with the details for each link clicked