Learn how to use the Link hotspot report to see interaction with the links in your campaigns.
The Link hotspot report shows your campaign with an overlay that highlights how many times the links in your campaign were clicked.
The report is a useful visual reference, allowing you to quickly gauge where the hotspots are in your campaign - plus it's a good way to evaluate your link placement.
Using the Link hotspot report
To access the report:
- Go to the campaign report you want to view the link hotspot for
- Select More reports in the top right of the email report overview screen
- Select Link hotspot.
The Link hotspot side panel opens and displays your email.
You can view both the HTML and plain text versions of your campaign. To view a given version, select the tab in the side panel. This allows you to see how each version performed.
All the links are highlighted by an information box displaying how many times the link was clicked, as well as the click-through rate.
When you hover over a particular link, a further box appears with additional information about how many unique clicks there have been.