Learn how to use the Link hot spot report to see interaction with the links in your campaigns.
The Link hotspot report shows your campaign with an overlay that highlights how many times the links in your campaign were clicked.
The report is a useful visual reference, allowing you to quickly gauge where the hotspots are in your campaign - plus it's a good way to evaluate your link placement.
Using the Link hotspot report
This report is accessed by clicking on More reports in the top right of the email report overview screen and selecting Link hotspot from the dropdown.
The Link hotspot window will open and display your email.
You can view both the HTML and plain text versions of your campaign, so you can see how each version performed.
All the links are highlighted by an information box displaying how many times the link was clicked, as well as the click-through rate.
When you mouse over a particular link, a further box appears with additional information about how many unique clicks there have been.