The Map of openers report uses geo‑mapping to show where in the world the contacts opened your campaign. You can view hotspots on a map, select areas, and add the geographically selected contacts to a new list.
Use the Map of openers report
The report displays a heatmap of where your contacts opened your campaign. Locations are based on each contact’s IP address.
Why heatmap results can appear inaccurate
A location may appear skewed for several reasons:
A contact is using a VPN, so the VPN server’s IP is used instead of their physical location.
Contact's ISP has assigned a dynamic IP address, meaning the same contact may appear in different locations over time.
For example, an IP assigned to a device in London today may show as Edinburgh tomorrow.Spam filters and/or security software have clicked links or downloaded images in your campaign and the report recorded their IP instead of the contact’s.
Images displayed in the campaign are cached and served by a proxy, replacing the contact’s IP with the proxy server’s IP.
Postcode or zipcode data
Heatmap locations can also be based on a contact’s postcode or zipcode.
To display campaign opens by postcode/zipcode, select the data field from the Postcode Data label dropdown, then select OK to re-generate the heatmap.
Map controls
You can navigate the map using:
A slider bar on the left to zoom in and out
A directional controller to move around the map
Standard mouse controls for additional navigation
Select an area on the map
Use the selection tools in the toolbar above the map to select an area. You can choose:
Square
Circle
Polygon
If you want your selection to maintain a fixed ratio, choose Normal, then select Fixed ratio from the dropdown before drawing.
The Contacts selected number updates automatically based on the area you’ve highlighted.
Edit your selection
If your selection isn’t quite right, you can adjust it:
Select the X icon to delete the selection.
Select the polygon icon to edit the shape’s points and change its outline.
Hover over the selection to reveal cursor options that let you move, rotate, or resize it.
The width and length of your selected area appear in the toolbar above the map.
The default unit is miles, but you can change this to kilometers.
Select multiple areas
You can select more than one area at a time. Draw another square, circle, or polygon elsewhere on the map.
The Contacts selected total updates to include all selected areas.