Trending - product recommendation

Overview

Trending products is a hybrid recommendation, combining best sellers and most viewed. It applies appropriate weighting to balance the strength of a purchase interaction vs. a product browse. Trending is a non-personalised recommendation, which means that you can filter its list of products using our recommendation builder to create more specific recommendations.

For example:

Trending selling female running shoes less than £100

To create a most viewed recommendation, go to Campaigns > Product recommendations > Create recommendation, mouse over 'Trending' and click Select.

prod_rec_trending.png

Dependencies

To use trending products, you should review the Insight data dependencies for this type of recommendation.

You must also ensure the following:

  • You have synced data to Engagement Cloud
  • You have orders for products in your catalog
  • Products have a price greater than zero

Data used for building recommendation

Trending recommendations are built from your entire Insight data collection, however, the builder applies a weighting curve to ensure that recommendations remain relevant over time.

Did you find this article helpful?

Can we help?

Thanks for using Engagement Cloud. If you need more help or support, then contact our support team.