You can send all sorts of external dynamic content, including abandoned carts, review requests, unique coupon codes and product recommendations. These recommendations can be based on a contact's most recent order, their most recently abandoned cart, or their wishlist.
Learn more in External dynamic content.
Before you start
Things you need to know:
Order, Cart, and Product Recommendation areas are now deprecated.
Learn more about using product recommendations in Dotdigital.
Using external dynamic content URLs
Using any of the external dynamic content URLs creates a normal page request to your site. When these URLs are dynamic, for example they contain an email address variable, and you send a bulk email to 50,000 contacts, Dotdigital makes 50,000 web requests to your site during the send.
Depending upon your infrastructure, if you need to use a dynamic URL then you might want to throttle the send to space out the requests.
Access dynamic content settings
You can access dynamic content settings by going to Stores > Configuration > DOTDIGITAL > Dynamic Content.
Listed under the External Dynamic URLs heading are all of the external dynamic content URLs you can use within your campaigns, pulling through the relevant content for the customer or guest from your Adobe Commerce store into their email.
These break down into the sections:
Reviews
Includes the content of a customer's last order, requesting a review for it.Wishlists
Includes the content based on a customer's wishlist, whilst related, upsell and cross-sell product content based on the wishlist can also be pulled in.
Deprecated
The following sections are now deprecated:
Abandoned carts (Deprecated) - We recommend using the Dotdigital abandoned cart block functionality from EasyEditor. Learn more.
Order recommendations
Cart recommendations
Product recommendations
We recommend using Dotdigital's built-in product recommendation functionality. Learn more
All external dynamic content URLs are also responsive when used within a responsive campaign, meaning they look good on any device.
If no data is found for a contact, external dynamic content URLs return a 204 response code . These are then recorded for a campaign in the Email skipped report, which is available in the reporting overview screen in Dotdigital.
Dynamic products
This area enables you to set the display configuration for different types of content:
Wishlists
Reviews
Related Products
Upsell Products
Cross-sell Products
Best Sellers
Most Viewed
Recently Viewed
These are dynamically pulled into your associated product recommendation emails.
To change the settings for your dynamic product content:
Expand the Display Type drop-down menu and choose Grid or List.
For non-review product content, expand the Items To Display drop-down menu and choose the number of items you want to display.
For Best Sellers and Most viewed, expand the Time Period drop-down menu and choose Daily, Weekly, or Monthly.
Dynamic content blocks
If an order or quote has more than one product in it then one recommendation per product is pulled in, beginning with the most expensive and looping through the products until the recommendation block is complete.
We also ensure we never show duplicate products or out-of-stock products, or products with the display settings as hidden or disabled.