The Dotdigital Marketing Automation extension is a powerful extension that enables you to integrate your marketing with your Adobe Commerce store's customer and product data.
It’s the most feature-rich integration for Adobe Commerce in both B2C and B2B channels, making use of key Dotdigital features such as OrderInsight, external dynamic content, automation and web behavior and revenue tracking.
The connector enables:
Storage of all your customers' orders, carts, and wishlists
Segmentation on purchase behaviour
Automation of email triggers, such as a welcome series or post-purchase feedback
Tracking of customer browsing behavior
Revenue tracking
Abandoned cart emails, including cart contents
Dynamic product recommendations in emails
SMS order status notifications
Uniquely generated voucher codes for individual customers
About the extension
The Dotdigital Marketing Automation extension is a family of extensions that integrate with different functionality in Dotdigital. We have a combined package (referred to as a metapackage) that provides:
Our main extension Dotdigitalgroup_Email
A Chat extension
An SMS extension
An Inventory extension
Two extensions for GraphQl support
In addition, we have two further extensions that you can install separately:
Our Enterprise extension supports features exclusive to Adobe Commerce
Our B2B extension is for merchants running Adobe Commerce for B2B
Our latest code runs on Magento Open Source and Adobe Commerce (version 2.3 upwards).
Compatibility
Compatibility changes over time; to check the latest requirements, check out our Github page.
Adobe Commerce multisite implementation
If you have multiple Adobe Commerce websites and stores, the connector supports these. All the data we send includes both the website and the store that the data originated from, so you can use this information for segmentation.
In addition, all settings can be configured on a per-website basis, allowing different websites to sync to different Dotdigital accounts.