Program messaging channel: SMS


The send SMS node can be used to automatically send an SMS message to your contacts.

This node allows you to re-engage with your contacts through SMS, and, unlike the broadcast SMS tool, you can use contact data field values in the SMS node to personalise your message.

After you've created a triggered SMS profile, you'll be able to drag and drop a send SMS node into your programs.

SMS credits

Each send of an SMS message costs one SMS credit. To check how many SMS credits you have, go to the 'Send campaign' page of the SMS tool.

Creating a triggered SMS profile

Each SMS profile must be linked to a unique SMS from name

  1. From your account settings menu, go to Channel management > Triggered SMS

  2. Click New profile
  3. Enter a name for your profile
  4. From the 'Choose a from name' dropdown, select the SMS from name that you want your contacts to see when they receive a message from you
  5. From the 'Choose a data field' dropdown, select the name of the contact data field that contains your contacts' phone numbers. The phone number must be a text data type

    International calling codes

    Phone numbers must be prefixed with an international calling code, for example +44 for the UK.

  6. Make sure the status of the profile is Enabled
  7. Click Save


Using the send SMS node in a program

The place in which you add a send SMS node to a program is the point at which contacts who reach that node are automatically sent the SMS message.

  1. Drag and drop the node onto the canvas
  2. Click the node to configure it

  3. From the 'Profile' dropdown, select a profile. By default, your default profile is selected.
  4. Write an SMS message to send. You can personalise your message with contact data field values.

  5. Click Preview to review your message
We'll check whether any phone numbers you're sending to in a program have previously unsubscribed from your SMS messages. If they have, they won't get sent to. You can see a list of phone numbers that have unsubscribed in your broadcast SMS suppression list.

Viewing usage statistics for a triggered SMS profile

Usage statistics display reports for your triggered SMS profiles.

  1. From your account settings, go to Channel management Triggered SMS
  2. Click the name of a profile to open the triggered SMS profile page

This page displays the total number of messages that have been delivered from this profile in the last seven days. If any messages were not sent, this page displays the error and the reason for the error.

Viewing more details about a statistic

Click the link under 'Messages delivered in the last 7 days'. This link opens a page, which displays the following information:

  • The date the message was sent
  • The number of messages that were sent
  • The number of messages that were delivered
  • The number of contacts that were not sent a message and the reason for it

You can filter the details by warnings, messages sent, and messages delivered. You can also filter the details by date.

Viewing which contacts were sent messages, which contacts were delivered messages, and which contacts were not sent messages

Click the number under the 'Messages sent' column, the 'Messages delivered' column, or the 'Warning message' column.

Deleting or disabling a triggered SMS profile

Please note (before deleting or disabling a profile)

  • You can't delete or disable a profile that's in use in an active program
  • Disabling a profile stops users from selecting the profile in a node until you enable the profile again

To delete a triggered SMS profile:

  1. From your account settings, go to Channel management > Triggered SMS
  2. Select the checkbox next to the name of the profile you want to delete
  3. Click Delete

To disable a triggered SMS profile:

  1. From your account settings, go to Channel management > Triggered SMS
  2. Click the name of the profile you want to disable
  3. Select Disabled next to the 'Status' field
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