SMS report

Learn how to check on how your SMS campaigns are performing.


Seeing how your SMS campaign is performing is critical to your marketing campaign. Our SMS campaign reports let you keep track of things.


View an SMS campaign report

To view the report of an SMS campaign:

  1. Go to Analytics > Channel analytics > Reports: SMS > Campaign sends.
  2. Select the campaign you want to view reports for.
  3. On SMS reports, you can see a brief report on your campaign's performance.
    The SMS report shows:
    • Click-to-delivered rate
    • Last modified by
    • Last sent
    • Total segments
    • Campaign name
    • Total clicks
    • Total delivered
    • Total sent
    • Unique clickers
  4. For a more detailed report, select a campaign from the Campaign name column.

Understanding the SMS campaign report

We split the SMS campaign report into three sections:

SMS preview

At the top of the report, there's a visual preview of your SMS.

Select the preview to see your SMS in both portrait and landscape view.



To the right of the SMS preview, the overview is a summary of your SMS campaign's performance.

The overview shows six metrics: Unique sends, Unique deliveries, Pending, Soft bounces, Hard bounced, and Deleted.


Delivery details

Under the heading Delivery details, five tabs categorise your contacts by delivery status:

  • Delivered
    Your message has successfully sent and was delivered to these contacts.
  • Pending
    Your message has sent and is with the network, but it hasn't yet been possible to deliver it -- the contact's phone might be switched off.
  • Soft bounces
    The message wasn’t delivered because the time allowed for message delivery expired. A network allows for a certain amount of time when attempting to deliver a message to a contact's phone and, whilst this differs between networks, it is usually between two to three days.
  • Hard bounces
    Your message has failed to deliver. There are several reasons why this might happen:
      • The number isn't correct.
      • Mobile networks report this number is no longer active.
      • Some smartphones only allow delivery of messages from known numbers.
      • Older devices can have an inbox storage limit which might be at capacity.
        After three hard bounces, we automatically suppress the contact, so you don't send to them again.
    To turn off automatic suppression, check out the article +Turn off SMS hard bounce automatic suppression.
  • Deleted
    Phone numbers that have been deleted by a network.



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