Creating an SMS campaign

Did you know that 98% of SMS messages are read within five minutes of them being received? Pretty powerful, huh? If you're looking to create your own SMS campaigns, you're in the right place!

Creating an SMS campaign

Designing a great SMS campaign is critical to engaging your contacts. You can start by following these steps:

  1. Click on Campaigns in the main navigation bar to go to the 'My campaigns' page
  2. Click on New campaign
  3. Give the SMS campaign a name and click Save

  4. Enter the content of the message in the SMS campaign editor.

    SMS_campaign_builder.jpgA single SMS message can be a maximum of 160 characters, or 70 characters if you're using a non-Latin alphabet/character set. You can exceed this amount, meaning your message will flow into a second SMS, as indicated by the counter at the foot of the message. 
  5. Click Save when you're happy.


If you're adding personalisation that causes a message to exceed 160 characters (or 70 characters when using a non-Latin alphabet/character set), then the message will run into a second SMS message.

Please be aware - each extra SMS message equals another SMS credit deducted from your balance.

Personalising your SMS campaign

You can add personalisation by clicking on the personalisation icon to the right of the message box icon and selecting any one of the five fields. For instance, clicking Field 1 will add @FIELD1@ to your message and the value held against your contact for this field will be added to your message when it's sent. Please note that there's a 128 character limit for a personalisation field.

Link shortening and tracking

To ensure you use as few characters as possible and can track engagement with your SMS campaigns, you can turn on link shortening and tracking. To start saving on your character limit:

  1. In the SMS editor, create and name a new SMS campaign
  2. Drop in the link you want to shorten. Please ensure this link begins with either https:// or http://. Links that don't begin with a protocol will not be shortened or tracked.
  3. Click the Turn on link shortening prompt that appears or click on the link shortening icon on the right-hand side of the SMS editor

  4. Click Shorten, and either select for ‘This and all future campaigns’ or ‘This campaign only'. If you click on ‘This and all future campaigns’, link shortening and tracking will remain on until you open the sidebar again and turn it off.
  5. Once you’ve made your selection, click Save

When you turn on link shortening, you'll notice that the link in the message editor stays the same length. The reason for this is because we generate unique shortened links behind the scenes after you click the send button – this is how we track who's clicking. 

We calculate every shortened link as exactly twenty-two characters. So even though the link doesn't look shorter in the SMS editor, with link shortening turned on, your character count always shows the length of the final message. It's as if we have already generated the shortened link.

If you'd like to see an example of your shortened link while editing, click preview. But remember, this is just an example and you mustn't copy this demo link into the editor.

UTM tags

If you use Google Analytics, you can add UTM tags to your SMS links to help you better understand your customers. It’s also more convenient, as you won’t have to create a new UTM tag each time you send a new link. This only works if you have link shortening and tracking turned on.

To enable UTM tags for your SMS message links:

  1. Go to the SMS area.
  2. Go to Campaigns > Advanced features.
  3. Go to Google Analytics tracking > Continue.

To change any default values, click the pencil icon under the Edit heading.

To disable UTM tags for your SMS message links:

  1. Go to the SMS area.
  2. Go to Campaigns > Advanced features.
  3. Click Disable Google Analytics tracking.
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