Create, test, and send an SMS campaign

Learn to create, test, and send an SMS campaign to your SMS contacts.


Did you know that 98% of SMS messages are read within five minutes of them being received? Pretty powerful, huh? If you're looking to create your own SMS campaigns, you're in the right place!

Create an SMS campaign

To create an SMS campaign:

  1. Go to SMS.
  2. Select Campaigns. This takes you to the My campaigns page.
  3. Select New campaign.
  4. Enter a name for your SMS campaign.
  5. Select Save.

  6.  In the SMS campaign editor, enter your SMS message.

    A single SMS message can be a maximum of 160 characters, or 70 characters if you're using a non-Latin alphabet/character set. You can exceed this amount, meaning your message will flow into a second SMS, as indicated by the counter at the foot of the message. Adding elements like personalisation can vastly increase your character count.
    To learn more, check out the articles Why data fields might increase SMS cost and SMS message length and Unicode.
  7. Select Save.

Keep it short

If your SMS is longer than 160 standard GSM characters, it costs more to send. Don't get caught out by extra costs. Learn about SMS message length and using Unicode in your messages.

Test your SMS campaign

You can test send by using the Test send button, which is available in various places within the application. One of them is on the page where you compose and edit your SMS campaigns. It can also be accessed in the Test send column in the Unsent and Sent sections on the SMS dashboard.

To do a test send:

  1. Select the Test send button.
  2. To add a new mobile number to your Test address book:
    1. Select New test address. 
    2. Enter the phone number in the international format.
    3. Select Create.
      You cannot add suppressed contacts to your test address book. If you see the Errors found message when trying to add a new address, this is likely to be the reason why.
  3. Select a test number to choose contacts to send to (hold Ctrl to select multiple addresses). You can also search for them by their phone number.
  4. Select Test send to confirm the send, once you've made your selections.

Keep it short

If your SMS is longer than 160 standard GSM characters, it costs more to send. Don't get caught out by extra costs. Learn about SMS message length and using Unicode in your messages.

Send an SMS campaign

You have worked hard to create an SMS campaign, now it's time to send it out to the world! To send an SMS campaign, follow these steps:

  1. After testing your campaign, select Save & continue button on the top right-hand side of the page.
  2. Select Select all to send to all of your SMS contacts, or select the check box for the address book you want to send to.
    The Send campaign page displays.
  3. Choose to send the SMS campaign either immediately or schedule it using the date and time picker.
  4. For Select send speed, you can use the default sending speed, meaning as soon as possible, or choose to spread the campaign send out over 1, 2, 3, 6, 12 or 24 hours.
    To learn more about SMS send speed, check out the article Set SMS send speed.
  5. Select Continue.
  6. On the Send page, you see the total amount of contacts you're sending to. You also see:
    • the ‘From name’ that will appear for those who receive the campaign
    • your number of available sending credits (which needs to exceed how many credits this send will use)
    • whether or not your message includes Unicode characters
    • the address books you’re sending to
    • the send time
    • the number of recipients
    • the estimated credits you’ll use for this send (this is an estimate only and doesn't account for longer messages due to personalisation)
  7. Select Send campaign.


Personalising your SMS campaign

You can add personalisation by clicking on the personalisation icon to the right of the message box icon and selecting any one of the five fields. For instance, clicking Field 1 will add @FIELD1@ to your message and the value held against your contact for this field will be added to your message when it's sent. Please note that there's a 128 character limit for a personalisation field.

See also

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