Recommend variants or parents in product recommendations

Learn to recommend parent products or set up custom rules to handle variants in your product recommendations.

Overview

Depending on what you sell, and how it is configured in your ecommerce platform, you may need to adjust the rules used by product recommendations.

By default, product recommendations recommend variants. However, you can configure it to recommend parent products or set up custom rules to handle variants.

Recommend parents

Example scenario

Product recommendations identify a product as unique by it having a unique URL. If your store's variants are set up to have their own URL, it is possible that your recommendations contain size variants of a product. In this case, you might prefer to recommend the parent product instead.

Before you start

To use this setting to recommend parents, you might need to do the following:

  • Update your ecommerce connector
    Magento 1 requires at least 6.4.23, Magento 2 requires at least 4.3.0.
  • Sync your product catalog

Configure to recommend parents

Product_recommendations_-_recommend_parents.gif

  1. Under the ecommerce section, select your store, and then select product catalogs.
  2. Select the properties icon for the store.
  3. Under product recommendation settings, select Select to configure the catalog rules.
  4. In the rules side panel, select the rules inside the Group section.
    The default for this is Recommend group 'URL'.
  5. In the variant rules side panel, select Recommend parents.
  6. Select Apply in each of the three open side panels to close them and save your settings.

Once you have made these changes, it automatically regenerates your product recommendations.

Recommend variants with custom rules

Example scenario

Your store has variants, which, due to configuration in your ecommerce platform, cannot be linked to a parent product. Or you wish to recommend variants, but you wish to identify unique products by a field other than URL. 

In either case, we suggest first contacting the helpdesk as custom variant rules should only be a last resort. There may be possibilities to achieve the outcome you require.

Configure to recommend variants with custom rules

Product_recommendations_-_custom_variant_rule.gif

  1. Under the ecommerce section, select your store, and then select product catalogs.
  2. Select the properties icon for the store.
  3. Under Product recommendation settings, select Select to configure the catalog rules.
  4. In the Rules side panel, select the rules inside the Group section (by default: Recommend group 'url').
  5. In the Variant rules side panel, variant handling should be set to use custom variant groups. 
  6. The default option should be URL, which you can change to another field (e.g. SKU or name).

 

 

 

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