Split test SMS validation errors

Learn about the different types of validation errors you might receive while creating a split test SMS.


The SMS editor lets you know if there are any validation errors in your message – check the Validation alert. This article helps you pin-point why the validation error is happening and how to fix it.

Split test SMS validation errors

Possible split test SMS validation errors and solutions:

  1. Campaign content cannot be empty.
    One of your campaign versions is must be empty. Add content to all your campaign versions, and this error goes away.
  2. A link must be included in each split test variation.
    At least one of your campaign versions is missing a link. You must include a link in every version of your split test campaign. This is because we use link interactions to monitor the effectiveness of each campaign version.
  3. Ensure all your links have 'http' or 'https' at the beginning.
    Add the correct Hypertext Transfer Protocol (http:// or https://) to your link, and this error goes away.
  4. Sorry you can't paste a platform generated short link into the editor. Please paste the original link you want to send and we will shorten it for all users at the time of send.
    Make sure you include the original link in your message – we'll shorten it for you behind the scenes. If you're using all original links, this error goes away.


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