Learn about Brand Indicators for Message Identification (BIMI) and how to enable it in Engagement Cloud.
BIMI is an email standard that allows you to have a logo appear next to an email message in a contact’s inbox, if you have a good sending reputation. BIMI not only improves your visibility and brand awareness, but it’s also designed to prevent fraud and support deliverability. BIMI is currently a pilot program which only Verizon supports, and Gmail is doing invite-only trials at the moment. BIMI should be available soon for Gmail and other email providers.
There are four required steps to setup BIMI in your Engagement Cloud account:
- Set and publish an appropriate DMARC tag status.
- Create and publish your BIMI logo.
- Create a good reputation.
- Test your BIMI logo.
Set up your BIMI logo
To start setting up your BIMI logo:
Step 1: Set and publish an appropriate DMARC tag status
At dotdigital, we automatically publish Domain-based Message Authentication, Reporting & Conformance (DMARC) records for the sending domains of all of our clients, and a DMARC record looks something like this:
In the above example, the default setting for the p= tag is set to p=none. This means there is currently no DMARC policy enforcement, so all messages sent using this domain, regardless if they pass or fail authentication, stay the same.
Setting the p= tag to quarantine tells mailbox providers that messages which fail domain authentication alignment should be delivered to the spam folder. Likewise, setting the p= tag to reject means messages that fail domain authentication alignment should be rejected entirely.
To qualify for BIMI, the p= tag needs to be set to either quarantine or reject. To set up this request, please create a ticket with our support team. Please include your sending domain in your message.
Audit your email traffic
If you are setting up DMARC in your organisation for your organisational domain, it is strongly recommended that you audit your email traffic for 30 days before making any changes that result in policy enforcement, as any DMARC policy enforcement changes affects all email traffic related to your domain. This does not apply to domains used in Engagement Cloud to send email campaigns.
If the implementation is only on your custom from address (CFA), that's the domain or subdomain with DNS control given to dotdigital, then our recommendation is to set the p= tag to quarantine, so it meets the criteria; we can also allow reject.
Step 2: Create and publish your BIMI logo
When creating your BIMI logo, it should:
- Be square shaped.
- Not include
<script>tags, external links, secondary word marks, unregistered marks, and so on.
- Be recognisable and associated with your brand.
- Have the ability to be displayed at different resolutions.
- Include characteristics that support verification and security.
- Be saved as a version of the Scaled Vector Graphic (SVG) format, as defined by the SVG Tiny 1.2 profile published by the W3C in 2008.
If you don't have the tools to make your BIMI logo meet the requirements above, try using BIMI group's tool.
Once you create your BIMI logo, it needs to be published at an HTTPS location which can either be your own infrastructure or in your Engagement Cloud account.
To publish your BIMI logo in Engagement Cloud:
- Create an email campaign.
- Drag a Text block to the canvas and add text.
- Select Add a link.
- Go to Link a document > Show document manager to link the text to your BIMI logo.
- Select Save.
- Select Preview.
- Hover over the link you created; this is the HTTPS path where your BIMI logo is stored.
- Copy or write down the HTTPS path.
- Contact our support team and provide them with the HTTPS path.
Support makes DNS changes and publishes the BIMI record on your behalf.
Step 3: Create a good reputation
One of the aspects of BIMI is that the mailbox providers can determine at their discretion whether to display your logo or not. To have your logo published, mailbox providers require that you comply with deliverability best practices and establish a good reputation. You can learn more about deliverability by watching the video.
Watch the video
Step 4: Test your BIMI logo
After confirming that you follow the deliverability best practices and have a good sending reputation, create a Yahoo email account and send test emails to it.
If you see your BIMI logo, you are authenticating correctly and are considered as a trusted sender by the mailbox provider.
If you don’t see your BIMI logo, continue following the deliverability best practices to improve your sender reputation. Mailbox providers are continuously reviewing this, and if they determine you're a sender with good reputation, your logo should appear next to any received emails.