Sometimes you might spend some time creating and designing a content block that would be useful to use again in future email campaigns. To save you from having to recreate that effort every time you want to use the block, you can save it as a Custom building block in EasyEditor.
You can also copy custom building blocks created in one account to other accounts within your team.
Learn more in Users and teams: Manage accounts, users and shared templates.
It’s also possible to create and copy custom building blocks for Surveys, pages, and forms following the same steps outlined below. However, these are distinct from custom blocks created for email campaigns, and the two types of block are not compatible.
Custom blocks you build for email are not available in the Surveys, pages, and forms builder, and vice versa.
Create your own reusable content blocks
When you save a block that you have edited as a custom building block, it is permanently stored in the Build area of the left side menu in EasyEditor, under the Custom building blocks section.
Drag the created block, or collection of blocks, from your campaign and drop it into the Build side panel.
In the Create a building block modal, enter a name for the block.
This helps you, or your colleagues, to identify the block to use again in future.
Select SAVE.
Your custom block is now available to drag from the Build tab in the left side panel, under the Custom building blocks section.
Block properties
The properties of a block that you can edit are the block name and the folder it’s stored in.
To edit block properties:
Select the block name and then select the Properties icon.
To rename a block, enter a new value in the Block name field.
To change where a block is stored, expand the Parent folder drop-down menu and select a folder.
Select SAVE to confirm any changes.
Create folders for custom blocks
To create folders to group your custom building blocks into:
Select the New folder icon.
Enter a name for the folder, then select SAVE.
Once you've created a folder, you can drag any of your existing blocks into it. Select a folder name to display the blocks in that folder.
You can nest folders in two ways:
Select an existing folder to open it, then create a new folder inside it, following the above steps.
Hover over a folder, and select the properties icon. Then expand the Parent folder drop-down menu and choose a parent folder.
Delete blocks and folders
To delete a custom building block, either hover over the block and select Delete (X) or drag the block to the Delete icon on the toolbar.
To delete a folder, hover over it and select Delete (X).
Copy custom blocks to other accounts
Before you start
To copy content between accounts:
The owner email of the account you’re copying from must have access to the account you’re copying to.
You must copy content from within the originating account, so your user profile must have access to the account you want to copy from.
Learn more in the section User access to accounts.
When you copy a block to a different account, we copy the structure and design. You can then edit the copied program to add in the specific personalisation and other account-specific details you need.
To copy a custom building block:
Open any email campaign or survey, page, or form in EasyEditor.
Expand the Custom building blocks section in the left side panel.
Hover over the block you want to copy, and select the Copy icon.
In the Select accounts side panel, select the accounts you want to copy the block to.
Select APPLY.
A copy of the block is created in the top-level custom building blocks folder of the selected accounts.