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Gareth Burroughes avatarLaura Russell avatarHenry Huish avatar
3 authors19 articles
Create an email sending strategyImprove your sending reputation.
Verify your DNS records for a Self-hosted From addressIf you use a Custom from address and are self-hosting your DNS records, you must first verify the DNS records of your sending domain.
Verify your DNS records for a Send via From AddressIf you use a Send via From Address, then you must first verify the DNS records of your sending domain to prove ownership of the domain.
Understand your sender reputationYour account's sender reputation is an important indicator of good email marketing practice.
Understand email spam trapsThe different types of spam traps that mailbox providers use, and what happens if you hit a spam trap.
Avoid email spam trapsHow spam traps get into your email contact lists and how to avoid this.
Fix your sender reputationFix the negative effects a spam trap has on your sender reputation.
Delegate a subdomain to our serversUse a delegated subdomain for your custom 'from' address (CFA).
Understanding List-UnsubscribeList-Unsubscribe is a tag that tells email clients to automatically show the unsubscribe button in the email's header.
Branded domains: sending with a custom from address (CFA)The from address of your campaign is the email address a recipient sees in their inbox when they receive your email.
Understanding email authenticationMailbox providers use several types of email authentication to verify the legitimacy of the emails they receive.
Set up your BIMI logoHow to enable Brand Indicators for Message Identification (BIMI) in your account.
Improve engagement and inbox placementDevelop a holistic strategy to maintain a good sender reputation and boost your engagement and deliverability.
Why email engagement might dropIf you're experiencing a decrease in open or click-through rates, it could be down to various factors.
Why your email might land in spamSpam is considered unwanted mail, and if your emails land in the spam folder, it's likely due to a poor sender reputation.
Create a seed list to monitor sending activityA seed list is a list of email addresses that are automatically sent a copy of every campaign sent to 2000 contacts or more.
Create a custom from addressSet up a branded email sending address to help improve open rates and engagement, and encourage brand recognition.
How to reduce spam complaint ratesDiscover effective strategies to reduce spam complaints, improve your email deliverability, and maintain a healthy sender reputation.
Set up Google Postmaster ToolsVerify your account with Google Postmaster Tools and start using its tools, reports, and data.