Understanding the sync process from Shopify to Dotdigital

Learn about the data that’s synchronised from Shopify to Dotdigital, such as contact, insight, and cart data.


The Shopify connector syncs five different data types to Dotdigital:

  • Customers
  • Subscribers
  • Orders
  • Catalog
  • Cart

Typically, synchronisation occurs every five minutes after the last sync has finished, but times can vary based on the amount of data that is being synchronised at a given time. We’ve broken the different data types into three different categories.

Learn about contact data

The Shopify connector synchronizes your customers and subscribers to Dotdigital. By default, the connector synchronises subscribed customers automatically. If you want to synchronize customers, you need to map them to the appropriate address book from your connector settings.

  • Customers
    All contacts who have entered their email address on your site, but who may not have opted in to your marketing. This also includes users who check out as a guest.
  • Subscribers
    All contacts who have an account and opted into marketing communication on your website.  These contacts will need to have the Shopify 'Accepts Marketing' field ticked.

In addition to the contact’s email address, the connector synchronises additional information, such as name, addresses, tags, and more. A full list of fields that are synchronised can be found in our Sync customer fields from Shopify article.

Learn about insight data

Orders and catalog data are automatically synchronized after the connector is installed. They are stored in order and catalog insight collections in your Dotdigital account.

  • Orders
    All current and historical orders. This includes the purchase date, which items have been purchased, and the current order status.
  • Catalog
    All current products stored within your Shopify catalog. This includes product names, descriptions, SKUs, stock, status, and price.

Learn about cart data

Cart data is stored against a CartInsight collection which is used to trigger and send abandoned checkout or abandoned cart emails. Data is sent once an identified contact adds an item to their cart and then leaves before completing a purchase. This data includes the product names, descriptions, images, URLs, prices, and much more.

Did you find this article helpful?

Can we help?

Thanks for using Dotdigital. If you need more help or support, then contact our support team.