Learn about the data that’s synchronised from Shopify to Dotdigital, such as contact, insight, and cart data.
The Shopify connector syncs five different data types to Dotdigital:
Typically, synchronisation occurs every five minutes after the last sync has finished, but times can vary based on the amount of data that is being synchronised at a given time. We’ve broken the different data types into three different categories.
Learn about contact data
The Shopify connector synchronizes your customers and subscribers to Dotdigital. By default, the connector synchronises subscribed customers automatically. If you want to synchronize customers, you need to map them to the appropriate address book from your connector settings.
All contacts who have entered their email address on your site, but who may not have opted in to your marketing. This also includes users who check out as a guest.
All contacts who have an account and opted into marketing communication on your website. These contacts will need to have the Shopify 'Accepts Marketing' field ticked.
In addition to the contact’s email address, the connector synchronises additional information, such as name, addresses, tags, and more. A full list of fields that are synchronised can be found in our Sync customer fields from Shopify article.
Learn about insight data
Orders and catalog data are automatically synchronized after the connector is installed. They are stored in order and catalog insight collections in your Dotdigital account.
All current and historical orders. This includes the purchase date, which items have been purchased, and the current order status.
All current products stored within your Shopify catalog. This includes product names, descriptions, SKUs, stock, status, and price.
Learn about cart data
Cart data is stored against a CartInsight collection which is used to trigger and send abandoned checkout or abandoned cart emails. Data is sent once an identified contact adds an item to their cart and then leaves before completing a purchase. This data includes the product names, descriptions, images, URLs, prices, and much more.