Use link shortening and tracking in an SMS campaign

Learn to use link shortening and add tracking to your SMS campaigns.

Overview

To make sure you use as few characters as possible and can track engagement with your SMS campaigns, you can turn on link shortening and tracking.

Link shortening and tracking

To ensure you use as few characters as possible and can track engagement with your SMS campaigns, you can turn on link shortening and tracking. To start saving on your character limit:

  1. In the SMS editor, create and name a new SMS campaign
  2. Enter the link you want to shorten.
    This link must begin with either https:// or http://. Links that don't begin with a protocol will not be shortened or tracked.
  3. Select the Turn on link shortening prompt that appears or click on the link shortening icon on the right-hand side of the SMS editor.
    SMS_link_shortening.jpg
  4. Select Shorten, and either choose for This and all future campaigns or This campaign only.
    If you select This and all future campaigns, link shortening and tracking will remain on until you open the sidebar again and turn it off.
  5. Select Save.

When you turn on link shortening, you'll notice that the link in the message editor stays the same length. The reason for this is because we generate unique shortened links behind the scenes after you click the send button – this is how we track who's clicking. 

We calculate every shortened link as exactly twenty-two characters. So even though the link doesn't look shorter in the SMS editor, with link shortening turned on, your character count always shows the length of the final message. It's as if we have already generated the shortened link.

If you'd like to see an example of your shortened link while editing, click preview. But remember, this is just an example and you must not copy this demo link into the editor.

See also

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