Learn how we calculate the percentages you see in your email campaign reports.
We use calculations, in combination with your email campaign activity, to create the valuable percentage metrics you see in your campaign reports. In this article, we’ll show you where each value comes from and how we calculate each section of the report.
Understand the percentages in your email campaign reports
To view your campaign report percentages, go to Email > Reporting > Campaign reports and select a campaign.
All equations are written as
X / Y x 100 = %. If there’s no data available for the
0 is used.
At a glance
This is how we calculate the At a glance percentages:
- Emails sent
Number of emails delivered / number of emails sent x 100
- Unique openers
Number of unique opens / number of emails delivered x 100
- Unique clickers
Number of unique clickers / number of successful sends x 100
Number of replies / number of emails delivered x 100
Number of unsubscribes / number of emails sent x 100
- ISP complaints
Number of ISP complaints / number of emails delivered x 100
To learn more about email reports, check out our articles on Email reports.
This is how we calculate the Delivery report percentages:
Number of non-openers / number of emails delivered x 100
- Soft bounced
Number of soft bounces / number of emails sent x 100
- Hard bounces
Number of hard bounces / number of emails sent x 100
Number of email send failures / number of emails sent x 100
To learn more about email deliverability, check out Understanding bounces and suppressions.
This is how we calculate the Interaction percentage:
- Click-to-open rate
Number of unique link clicks / number of opens x 100
To learn more about the Click-to-open rate, check out Understanding the campaign report overview.
Top links and clicks
This is how we calculate the Top links and clicks percentages:
Number of link clicks / total number of clicks x 100
- Unique clickers
Number of unique link clickers / total unique clicks x 100