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We use calculations, in combination with your email campaign activity, to create the valuable percentage metrics you see in your email reports. In this article, we show you where each value comes from and how we calculate each section of the report.

All equations are written as <code>X / Y x 100 = %</code>. If there’s no data available for the Y value, 0 is used.

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Understand the percentages in your email reports

To view your email report percentages, go to Analytics &gt; Reports, and select a campaign.

This is how we calculate the At a glance percentages:

Learn more about <a href="https://support.dotdigital.com/en/collections/5610021-email-reports">Email reports</a>.

This is how we calculate the Delivery report percentages:

Learn more about email deliverability in <a href="https://support.dotdigital.com/en/articles/8198806-understand-email-contact-suppression-reasons">Understanding bounces and suppressions</a>.

This is how we calculate the Interaction percentage:

Learn more about the Click-to-open rate in <a href="https://support.dotdigital.com/en/articles/8199295-email-report">Understanding the email report overview</a>.

This is how we calculate the Top links and clicks percentages:

Learn how we calculate the percentages you see in your email reports.

Understand email report percentages

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Metric	Formula
Unique openers	`Number of unique opens / number of emails delivered x 100`
Unique clickers	`Number of unique clickers / number of emails delivered x 100`
Replies	`Number of replies / number of emails delivered x 100`
Unsubscribes	`Number of unsubscribes / number of emails sent x 100`
ISP complaints	`Number of ISP complaints / number of emails delivered x 100`

Metric	Formula
Delivered	`Number of emails sent - (number soft bounced + number hard bounced + number skipped) / number of emails sent x 100`
Soft bounced	`Number of soft bounces / number of emails sent x 100`
Hard bounces	`Number of hard bounces / number of emails sent x 100`
Skipped	`Number of email send failures / number of emails sent x 100`

Metric	Formula
Click-to-open rate	`Number of unique link clicks / number of opens x 100`

Metric	Formula
Clicks	`Number of clicks on specific link / total number of clicks x 100`
Unique clickers	`Number of unique clickers for specific link / total unique clicks x 100`