Filter non-human activity from your email campaign reports

Learn to filter any non-human opens and clicks from your campaign reports. 

Overview

Your contacts may use security products to keep their inboxes secure. Whereas this level of security is a good thing, you must be aware that these security products can open your email campaigns and interact with the links they contain. Every time this happens, it can falsely boost your engagement and interaction rates, leaving you unaware of the accuracy of your reports.

To help improve the accuracy of your reports, you can choose for Engagement Cloud to filter out any activity from known non-humans. This filter makes your reports more reliable, but you might see fewer opens and clicks than you're used to.

Before you start

Things you need to know before you start:

  • You must be an Account owner or Managed user with the Can manage account permission turned on.
  • Non-human activity filtering works on standard and triggered email campaign reports and transactional email reports.
  • The filter won’t affect past activity. Once you turn on the filter, we’ll filter all new opens and clicks across all your email campaigns and transactional email. We won't filter any opens and clicks that occurred before you turned on the filter, regardless of where they came from.

Turn on the non-human activity filter

To filter non-human activity from your campaign reports:

  1. Go to Settings > Account, and select the Account settings tab.
  2. Under Features, select the Filter non-human engagements and interactions from email reports check box.
  3. Select Save settings.


Turn off the non-human activity filter

To see non-human activity in your campaign reports:

  1. Go to Settings > Account, and select the Account settings tab.
  2. Under Features, clear the Filter non-human engagements and interactions from email reports check box.
  3. Select Save settings.
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