View the Program report
Go to Analytics > Reports.
Expand the MORE REPORTS drop-down menu and select Program.
Select the program name that you want to view reports for.
Understand the program report data
The program report page is split into three stacked sections:
Program information
Key program metrics
All program metrics
Program information
The program information section shows four pieces of information about the program:
Field | Description |
Program name | The name of the program. |
Program ID | The ID number of the program. |
Last run date | The date and time that the program last ran. |
Date modified | The date the program was last modified. |
Last modified by | The user who last changed the program. |
Key program metrics
The key metrics section consists of three tiles:
Field | Description |
Campaign opens | The sum of all opens of all campaigns you use in the program. |
Campaign clicks | The sum of all unique clicks of all campaigns you use in the program. |
Revenue | The total revenue generated within the chosen date range. |
Learn how revenue works in Revenue attribution.
Detailed view
To see a more detailed chart view of the key program metrics, select the tile of the metric you want to see. There are two chart views: Trend and Cumulative.
View | Description |
Trend | The trend chart shows the incremental comparative rise and falls across your chosen time frame. It’s an average based on data within each incremental data point of the chart, for example, July ’19. |
Cumulative | The cumulative view shows increases by successive additions across your chosen time frame. |
To switch between the two, select TREND or CUMULATIVE at the bottom of the chart.
Program events
The program events section consists of a list of multiple events that could happen within a program. It shows the event name and a trend line showing the way the event metric has changed over time.
Detailed view
To see a more detailed chart view of the program events, select the tile of the event you want to see. There are two chart views: Trend and Cumulative.
Field | Description |
Trend | The trend chart shows the incremental comparative rise and falls across your chosen time frame. It’s an average based on data within each incremental data point of the chart, for example, July ’19. |
Cumulative | The cumulative view shows increases by successive additions across your chosen time frame. |
To switch between the two, select TREND or CUMULATIVE at the bottom of the chart.
Set the date range
To set the date range of your program report data, select Date range in the top-right, and select the time frame for the data.
Edit program
To edit your program, select Edit program on the top-right side. You’ll then be taken to the program editor.
Export individual program report
To export your individual program report:
Expand the Export drop-down menu on the top-right side.
Select Export all.