Using the individual program report

Learn to use the individual program report that's accessible from the program reports page.

Overview

The individual program report page allows you to drill down and get more in-depth details about how your programs perform.


View the individual program report

To get to the individual program reports:

  1. Go to Email > Reporting > Program reports.
  2. Select the program name of the program you want to view reporting for.
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Understanding the program report data

The program report page is split into three stacked sections:

  • Program information
  • Key program metrics
  • All program metrics

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Program information

The program information section shows four pieces of information about the program:

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  • Program name
    The name of the program.
  • Program ID
    The ID number of the program.
  • Last run date
    The date and time that the program last ran.
  • Date modified
    The date the program was last modified.
  • Last modified by
    The user who last changed the program

Key program metrics

The key metrics section consists of three tiles:

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  • Campaign opens
    The sum of all opens of all campaigns you use in the program.
  • Campaign clicks
    The sum of all unique clicks of all campaigns you use in the program.
  • ROI hits
    The sum of all ROI marker hits of all campaigns you use in the program.

Detailed view

To see a more detailed chart view of the key program metrics, select the tile of the metric you want to see. There are two chart views: Trend and Cumulative.

  • Trend
    The trend chart shows the incremental comparative rise and falls across your chosen time frame. It’s an average based on data within each incremental data point of the chart, for example, July ’19.
  • Cumulative
    The cumulative view shows increases by successive additions across your chosen time frame.

To switch between the two, select Trend or Cumulative at the bottom of the chart. The current chart type is highlighted in green.

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Program events

The program events section consists of a list of multiple events that could happen within a program. It shows the event name and a trend line showing the way the event metric has changed over time.

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Detailed view

To see a more detailed chart view of the program events, select the tile of the event you want to see. There are two chart views: Trend and Cumulative.

  • Trend
    The trend chart shows the incremental comparative rise and falls across your chosen time frame. It’s an average based on data within each incremental data point of the chart, for example, July ’19.
  • Cumulative
    The cumulative view shows increases by successive additions across your chosen time frame.

To switch between the two, select Trend or Cumulative at the bottom of the chart. The current chart type is highlighted in green.

program-events-detailed-view.png


Set the date range

To set the date range of your program report data, select Date range in the top-right, and select the time frame for the data.

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Edit program

To edit your program, select Edit program in the top-right side. You’ll then be taken to the program editor.

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Export individual program report

To export your individual program report:

  1. Expand the Export drop-down menu in the top-right side.
  2. Select Export all.

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See also

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