Enable Site and ROI tracking in WooCommerce

Learn how to enable Site and ROI tracking on your WooCommerce store.

Overview

Use Site and ROI tracking to keep track of your customer behaviour.

  • Site tracking
    Site tracking enriches your data and understanding of your contacts' engagement with your site.
  • ROI tracking
    ROI tracking gives you a greater appreciation of your campaigns' ROI conversion rates.
    To learn more, check out the article Use site and ROI tracking.

Before you start

Things you need to know:

Enable Site and ROI tracking for WooCommerce

To enable Site and ROI tracking on your WooCommerce store:

  1. In WordPress, go to dotdigital for WooCommerce > Settings, and find the heading Marketing subscription.
    tracking-site-roi.png
  2. Under the heading Tracking, select the Enable Site and ROI tracking check box.
  3. Expand the Select region drop-down menu, and select the correct region for your account.
  4. Select Save Changes.
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