Program analytics lets you quickly view your automation data using a visual representation of your program. You can look at an entire program from start to finish and analyse the data associated with each program node.
View program analytics
Go to Analytics > Reports, expand the MORE REPORTS drop-down menu and select Program.
Select the Program you want to view analytics for.
Select the Program analytics tab.
The page shows your programs on a canvas with all connected nodes and the data.
Set the date range
Use the dashboard controls to control the data you see. To set your date range, select the date range control in the top-right and select the time frame of the data.
Partial data
Up to a year of program data is stored in your account. Setting a custom date range beyond a year returns partial program analytics data.
Find your way around the program canvas
To navigate the canvas, select and drag, or use the positioning controls in the top right corner of the canvas to move up, down, left, and right. Selecting Home takes you back to the program start point.
Zoom in and out
You can zoom in and out of the program canvas by selecting +/-. This lets you to quickly see the bigger picture of your program report, and also to zoom in on the parts you want to pay extra attention to. To return to the default zoom view, just select the Home button.
Program data
Program analytics consist of different sets of data:
Start nodes
Start nodes show you the sum of all enrolled contacts and the enrollment sources used:
Abandoned cart
First order
External
New customer
New order
Pages and forms
Program
Resubscribed
Resubscribed (external)
Resubscribed (Shopify)
Scheduled
Shopify
Signup forms
Subscribed
Subscribed (chat)
Subscribed (e-commerce)
Subscribed (external)
Campaign nodes
Campaign nodes show you data for specific campaigns used in your program:
Emails sent:
The sum of emails sent and the percentage of successful deliveries.Opens
The sum of all campaign opens.Clicks
The sum of all unique clicks for the campaign.Revenue
The total revenue generated within the chosen date range.
Learn how revenue attribution works in Revenue attribution.
Decision nodes
The sum of contacts which chose a decision path and the percentage they represent compared to the sum of participants that chose other decision paths from the source node.
Action nodes
The sum of contacts that interacted with the node and the action taken.
Exit conditions
Exit conditions are shown in the bottom right of the canvas and can be expanded to show all of the ways contacts have exited your program, including exit nodes.
Export program report
You can export your program report as a downloadable CSV file, select Actions > Export all to export your program report, and download the CSV file.
Edit program
To edit your program, select Edit program on the top-right side of the page to open the program editor.
Backup your data
Editing your program affects any associated data. We recommend you export your program analytics and export the program report for your records before editing a program.