Learn to use program analytics to see how specific nodes of your program are performing.
Program analytics lets you quickly view your automation data using a visual representation of your program. You can look at an entire program from start to finish and analyse the data associated with each program node.
View program analytics
To view program analytics:
- Go to Reporting > Program reports > Program > Program analytics
The page shows your programs on a canvas with all connected nodes and the data.
Set the date range
Use the dashboard controls to control the data you see. To set your date range, select the date range control in the top-right and select the time frame of the data.
Up to a year of program data is stored in your account, setting a custom date range beyond a year returns partial program analytics data.
Find your way around the program canvas
To navigate the canvas, select and drag, or use the positioning controls in the top right corner of the canvas to move up, down, left, and right. Selecting Home takes you back to the program start point.
Zoom in and out
You can zoom in and out of the program canvas by selecting +/-. This lets you to quickly see the bigger picture of your program report, and also to zoom in on the parts you want to pay extra attention to. To return to the default zoom view, just select the Home button.
Program analytics consist of different sets of data:
1) Start nodes
Start nodes show you the sum of all enrolled contacts and the enrollment sources used:
- Abandoned cart
- First order
- New customer
- New order
- Pages and forms
- Resubscribed (external)
- Resubscribed (Shopify)
- Signup forms
- Subscribed (chat)
- Subscribed (e-commerce)
- Subscribed (external)
2) Campaign nodes
Campaign nodes show you data for specific campaigns used in your program:
- Emails sent
The sum of emails sent and the percentage of successful deliveries.
The sum of all campaign opens.
The sum of all unique clicks for the campaign.
The sum of all ROI marker hits for the campaign.
3) Decision nodes
The sum of contacts which chose a decision path and the percentage they represent compared to the sum of participants that chose other decision paths from the source node.
4) Action nodes
The sum of contacts that interacted with the node and the action taken.
Exit conditions are shown in the bottom right of the canvas and can be expanded to show all of the ways contacts have exited your program, including exit nodes.
Export program report
You can export your program report as a downloadable CSV file, select Actions > Export all to export your program report and download the CSV file.
Compare all sent campaigns
To compare all sent campaigns, select Actions > Compare all sent campaigns to open performance comparison in a new tab. All campaigns used in your program are compared, making it easy to see which campaigns perform the best.
To edit your program, select Edit program in the top-right side of the page to open the program editor.
Backup your data
Editing your program affects any associated data. We recommend you export your program analytics and export the program report for your records before editing a program.