Learn how to edit a contact's marketing preferences.
Overview
Marketing preferences let you improve the targeting and effectiveness of your communications. You can create unlimited marketing preferences and categories, and then use them to organise your contacts based on their likes and interests. By correctly managing your contacts in this way, you're on track to boost engagement rates and improve ROI.
If you need to update or edit a contact's marketing preferences, you can do this quickly in the Single customer view.
Edit a contact's marketing preferences
To edit a contact's marketing preferences:
- Go to Email > Contacts > All contacts, select the All contacts address book.
- Find and select the contact you want to edit the email address for.
- On the Single customer view, select the Marketing preferences tab.
- Select or clear the checkboxes for the marketing preferences you want to add or remove for the contact.
- Select SAVE.