Customise the double opt-in confirmation email

Learn how to set a triggered campaign as your double opt-in confirmation email.


If you have chosen to enforce double opt-in on your account, then when your contacts sign up (or are imported, depending on your settings) they are sent a verified double opt-in confirmation email. Once they click the double opt-in link in this email to complete the verification process, the contacts are added to your account. By default, a system email is used for this purpose.

You can preview this email by going to Contacts > Advanced features, and then the Subscription settings tab, and selecting Preview.


There are two options for customising the double opt-in confirmation email. You can either add a logo of your choice to the default email, or, for greater customisation, you can design and select a triggered campaign. This allows you to add your branding and your own wording to the email, so a recipient can easily recognise that the email has come from you.

Add a logo to the default email

To add your logo to the default double opt-in confirmation email:

  1. Go to Contacts > Advanced features.
  2. On the Subscription settings tab, select CHOOSE FILE.
  3. Find and upload your chosen image.
  4. Select SAVE.

Set a triggered campaign as your confirmation email

Unsupported content

External dynamic content and advanced personalisation can't be used in triggered campaigns for confirmation emails.

To set a triggered campaign as your double opt-in confirmation email:

Step 1: Create a triggered campaign

  1. Go to Automation > Triggered campaign content and select ADD NEW.
  2. Choose a template and add your campaign details.
  3. Design your campaign.

    To learn more, check out the Create a triggered campaign and Creating your campaign in EasyEditor articles.

  4. In EasyEditor, select Link in the toolbar and insert a Double opt-in link to your campaign.

    To learn more about how to insert a Double opt-in link to your campaign check out the Add a double opt-in link section.

  5. Select Save & continue.
  6. Select Generate plain text version to create the plain text version of your email with the double opt-in link.
  7. Select Save & continue or Save again.

Step 2: Set the triggered campaign as the double opt-in confirmation email

  1. Go to Contacts > Advanced features
  2. On the Subscription settings tab, under Double opt-in settings, expand the Campaign to send drop-down menu and select the triggered campaign you created.

    You can also set a double opt-in confirmation action to either Show some text or Go to a page of your choosing (either your own URL or a Dotdigital page) once the contact has clicked the double opt-in confirmation link.

  3. Select Save.

Contacts are then sent your customised double opt-in confirmation email instead of the default one. You can change back to the default email at any time.

An account can make use of one custom double opt-in confirmation email at a time. All double opt-in confirmation emails sent from the account will use the triggered campaign you selected.

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