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Email campaign revenue report
Email campaign revenue report

All converted orders that we consider were placed as a result of an email campaign.

Laura Russell avatar
Written by Laura Russell
Updated over a week ago

Before you start

Things you need to know:

  • The Campaign revenue report is only available to accounts with Advanced revenue attribution turned on.

  • The Campaign revenue report only displays data for direct revenue. It does not display assisted revenue.

Learn more about Revenue attribution.


View the email campaign revenue report

There are two ways to get to the Campaign revenue report from an Email report: with the revenue tile or the MORE REPORTS drop-down menu.

From the Revenue tile

  1. Go to Analytics > Reports.

  2. Select the campaign you want to view the report for.

  3. At the top of the Campaign report hover over the Revenue tile, then select View full report.

From the More reports drop-down menu

1. Go to Analytics > Reports.

2. Select the campaign you want to view the report for.

3. Expand the MORE REPORTS drop-down menu, then select Revenue.


Understand the tiles

At the top of the Campaign revenue report, there are three tiles:

Label

Description

Total orders

The number of orders made as a result of this campaign.

Avg. items per order

The average number of items contained in each order placed as a result of this campaign.

Conversion rate

The percentage of delivered emails that resulted in an order.


Order list

The orders section is a list of individual orders that were placed as a result of this campaign. The orders list shows various pieces of information about an order:

Label

Description

Order ID

The ID of the order associated with the campaign.

Email

The email address of the contact who placed the order.

Mobile number

The mobile number of the contact who placed the order, if available.

Items

The number of items in the order.

Total

The total combined cost of all items in the order.

Order date

The date the order was completed.

Detail

Select the icon to view more details about the order. Learn more

To change the information you see, select DISPLAY, and select or clear the checkboxes for the data items.


Search for an order

To search for an order in the Orders list, enter an order ID into the search box, then select Enter on your keyboard or select the magnifying glass icon.

View order information

To view more information about a particular order, on the Orders list, select the Details icon for an order.

The information shown on the Order details:

Label

Description

Order ID

A unique ID for each order placed.

Email

The email address of the customer who placed the order, if available.

Mobile number

The mobile number of the customer who placed the order, if available.

Purchase date

The date when the order was placed.

Status

The current status of the order (for example, pending, shipped).

Currency

The currency used for the transaction.

Order item

A description or name of the product ordered.

SKU

A unique ID for each product.

Name

The name of the customer who placed the order.

Quantity

The number of items ordered for each product.

Price

The price of each item in the order.

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