Before you start
Things you need to know:
The Campaign revenue report is only available to accounts with Advanced revenue attribution turned on.
The Campaign revenue report only displays data for direct revenue. It does not display assisted revenue.
Learn more about Revenue attribution.
View the email campaign revenue report
There are two ways to get to the Campaign revenue report from an Email report: with the revenue tile or the MORE REPORTS drop-down menu.
From the Revenue tile
Go to Analytics > Reports.
Select the campaign you want to view the report for.
At the top of the Campaign report hover over the Revenue tile, then select View full report.
From the More reports drop-down menu
Go to Analytics > Reports.
Select the campaign you want to view the report for.
Expand the MORE REPORTS drop-down menu, then select Revenue.
Understand the tiles
At the top of the Campaign revenue report, there are three tiles:
Label | Description |
Total Revenue | The total revenue made from this campaign. |
Total orders | The number of orders made as a result of this campaign. |
Avg. items per order | The average number of items contained in each order placed as a result of this campaign. |
Conversion rate | The percentage of delivered emails that resulted in an order. |
Revenue/recipient | The average revenue generated from each recipient of the campaign. |
Order list
The orders section is a list of individual orders that were placed as a result of this campaign. The orders list shows various pieces of information about an order:
Label | Description |
Order ID | The ID of the order associated with the campaign. |
The email address of the contact who placed the order. | |
Mobile number | The mobile number of the contact who placed the order, if available. |
Items | The number of items in the order. |
Total | The total combined cost of all items in the order. |
Order date | The date the order was completed. |
Detail | Select the icon to view more details about the order. Learn more |
To change the information you see, select DISPLAY, and select or clear the checkboxes for the data items.
Search for an order
To search for an order in the Orders list, enter an order ID into the search box, then select Enter on your keyboard or select the magnifying glass icon.
View order information
To view more information about a particular order, on the Orders list, select the Details icon for an order.
The information shown on the Order details:
Label | Description |
Order ID | A unique ID for each order placed. |
The email address of the customer who placed the order, if available. | |
Mobile number | The mobile number of the customer who placed the order, if available. |
Purchase date | The date when the order was placed. |
Status | The current status of the order (for example, pending, shipped). |
Currency | The currency used for the transaction. |
Order item | A description or name of the product ordered. |
SKU | A unique ID for each product. |
Name | The name of the customer who placed the order. |
Quantity | The number of items ordered for each product. |
Price | The price of each item in the order. |
