When an unsubscribed email address is resubscribed, the contact is asked to verify their resubscription through an automated email that contains a verification link for them to click on. Once clicked, their email is address is subscribed once more and added back to your contacts list.
By default, a system-generated resubscribe confirmation email is used for this.
To view the system generated email:
Expand the User menu and go to Settings > Contacts > Subscription settings.
Select PREVIEW.
You can either add your organisation’s logo to the system-generated email, or create a custom resubscribe email using a triggered campaign.
Before you start
Things you need to know:
An account can only use one resubscribe confirmation email at a time. All resubscribe confirmation emails sent from the account use either the system-generated email, or a triggered campaign, if selected.
Add a logo to the system-generated email
Expand the User menu and go to Settings > Contacts > Subscription settings.
Select CHOOSE FILE to upload an image file of your logo.
The logo that you add here is also added to the system-generated double opt-in confirmation email.
Select PREVIEW to see both the resubscribe confirmation email and the verified double opt-in confirmation email.
Expand the drop-down menu at the top of the window to switch between the two.
Select SAVE.
Create a custom resubscribe confirmation email
To create a custom resubscribe confirmation email:
1. Create a triggered campaign
Go to Automation > Triggered emails and select ADD NEW.
Choose a template and add your campaign details.
Design your campaign.
In EasyEditor, highlight some text in your campaign then select LINK in the toolbar.
Select Resubscribe.
You can add a link title or edit the link text if you want to.Select INSERT.
Select SAVE & CONTINUE.
Select GENERATE PLAIN TEXT VERSION to create the plain text version of your email with the resubscribe link.
Select SAVE & CONTINUE or SAVE again.
Read more in Create a triggered campaign and Build your campaign in EasyEditor.
2. Set the triggered campaign as the resubscribe confirmation email
Expand the User menu and go to Settings > Contacts > Subscription settings.
Under Resubscribe settings, expand the Resubscribe campaign drop-down menu and select the triggered campaign you want to use.
Expand the Confirmation action drop-down menu and choose between:
Show custom message
You can show contacts a short message such as Thanks for the confirmation. You can set this wording by entering it into the Custom message field.
Direct to a URL or page.
You can enter the URL of a website page in the Enter a URL field, or you can expand the Choose a page drop-down menu to choose a page you've created with our Surveys, pages, and forms tool.
Select SAVE.
Learn more about creating a landing page in Create a page.
Contacts are then sent your customised resubscribe confirmation email instead of the system-generated one. You can change back to the system-generated email, or choose a new triggered email campaign, at any time.