Create and customise a resubscribe confirmation email

Learn how to create and customise a resubscribe confirmation email for your unsubscribed contacts.


When an unsubscribed contact is resubscribed, they're asked to verify their resubscription via an automated email that contains a verification link for them to click on. Once clicked, they're subscribed once more and added back to your contacts list.

Default email
A default resubscribe confirmation email is used for this, which can be previewed by going to Contacts > Advanced features > Subscription settings and selecting Preview.

You can customise the default resubscribe confirmation email with your organisation’s logo or create a custom email using a triggered campaign.

Before you start

Things you need to know:

  • An account can use one resubscribe confirmation email at a time. All resubscribe confirmation emails sent from the account use the default email or a triggered campaign that's selected in the Resubscribe settings section.

Add a logo to the default resubscribe confirmation email

To add your logo to the default resubscribe confirmation email:

  1. Go to Contacts > Advanced features > Subscription settings.
  2. Under the heading Confirmation email logo, select CHOOSE FILE for Upload a new logo.
  3. Choose your logo.
    We recommend the size 141px wide x 38px High. Use .jpg, .gif, or .png format.
  4. Select SAVE.

Create a custom resubscribe confirmation email

To create a custom resubscribe confirmation email:

  1. Create a triggered campaign that you want to use as your resubscribe confirmation email.
    To learn more, check out the article Create a triggered campaign.
  2. Select LINK in the toolbar and insert a Resubscribe link.
  3. Select SAVE & CONTINUE.
  4. Select GENERATE PLAIN TEXT VERSION to create the plain text version of your email with the resubscribe link.
  5. Select SAVE & CONTINUE or SAVE again.
  6. Go to Contacts > Advanced features > Subscription settings, and scroll down to the heading Resubscribe settings.
  7. Expand the Campaign to send drop-down menu and select the triggered campaign you created.
    You can change back to the default one at any time by selecting Default.
  8. You can also set a Resubscribe action to either Show some text or Go to a page of your choosing (either your own URL or a landing page) once the contact has clicked the resubscription confirmation link.
  9. Select SAVE.
    Contacts will now be sent your custom resubscribe confirmation email instead of the default one.
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